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1.3M
Following
1K
Total Posts
Engagement Rate
0.9%
Avg Likes
11,867
Avg Comments
Them is a verified Community brand, with 1.3M followers on Instagram. The account has published 10,358 posts, currently around 10 posts a week. Posts average 11,867 likes and 181 comments, an engagement rate of 0.9%.
Them shows up in the InstME index as a Community account, 1.3M followers, 10,358 posts.
A typical post by Them collects about 11,867 likes and 181 comments, roughly one interaction for every 111 followers.
Followers leave about one comment for every 66 likes, an audience that mostly engages through likes.
Over recent weeks, Them has published about 10 posts per week, more than one per day.
Them follows only 1,027 accounts while being followed by 1.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$4,700–$8,700
Based on 1.3M followers and a 0.9% engagement rate, a single sponsored post by Them is worth an estimated $4,700–$8,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Community
| Metric | Them | Cohort median |
|---|---|---|
| Engagement rate | 0.9% | 1.02% |
| Average likes | 11,867 | 25,711 |
| Average comments | 181 | 376 |
| Posts per week | 10.26 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Them is a verified community brand on Instagram, with 1.3M followers.
Them has 1,342,681 followers on Instagram (1.3M) as of Jul 9, 2026.
Them's engagement rate is 0.9%, calculated from average likes and comments per post relative to followers.
Posts by Them average 11,867 likes and 181 comments.
Them posts about 10 times per week on average.
Them is registered as a business account on Instagram and is verified.
Them is categorized as a community account in the InstME index, based on the profile's bio and Instagram category across 10,358 posts.
Yes. Them carries the blue verified badge on Instagram.
A sponsored post from Them is estimated at $4,700 to $8,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
10,358
181
Posts / Week
10.26
Growth Score
18 / 100
Follower Ratio
1307.4×
Engagement
0.08%