The Lay Out is a Brooklyn-based community platform that centers Black joy via a Joy Ecosystem of expression, cooperative economics & social impact.
The Lay Out runs a verified Community brand account with 39.7K followers on Instagram. The Lay Out has shared 405 posts to date, currently around 3 posts a week. Engagement runs at 2.68%, or about 1,014 likes and 52 comments per post.
As a Community account, Thelayoutco reaches 39.7K followers on Instagram across 405 published posts.
Thelayoutco averages 1,014 likes and 52 comments per post, roughly one interaction for every 37 of its followers.
One comment lands for every 19 likes, which reads as an unusually discussion-heavy audience.
Lately Thelayoutco has been publishing about 3 posts per week.
Estimated sponsored-post value
$370–$690
Based on 39.7K followers and a 2.68% engagement rate, a single sponsored post by Thelayoutco is worth an estimated $370–$690. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Community
| Metric | Thelayoutco | Cohort median |
|---|---|---|
| Engagement rate | 2.68% | 1.45% |
| Average likes | 1,014 | 339 |
| Average comments | 52 | 18 |
| Posts per week | 3.24 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
The Lay Out is a verified community brand on Instagram, with 39.7K followers.
The Lay Out posts on Instagram as @thelayoutco.
The Lay Out has 39,723 followers on Instagram (39.7K) as of Jul 10, 2026.
The Lay Out's engagement rate is 2.68%, calculated from average likes and comments per post relative to followers.
Posts by The Lay Out average 1,014 likes and 52 comments.
The Lay Out posts about 3 times per week on average.
The Lay Out is registered as a business account on Instagram and is verified.
The Lay Out is categorized as a community account in the InstME index, based on the profile's bio and Instagram category across 405 posts.
Yes. The Lay Out carries the blue verified badge on Instagram.
Total Posts
405
Avg Comments
52
Engagement
0.14%
A sponsored post from The Lay Out is estimated at $370 to $690. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
