30 years of “I do,” all the perks for you Join the millions of couples that have planned with us Get started in The Knot app ⬇️
Followers
1.7M
Following
2.1K
Total Posts
Engagement Rate
0.08%
Avg Likes
1,416
Avg Comments
The Knot is a verified Wedding Planning Service brand on Instagram, tracked in the InstME index with 1.7M followers. The Knot has shared 11,701 posts to date, currently around 16 posts a week. Typical posts draw 1,416 likes and 39 comments, putting engagement at 0.08%.
The Wedding Planning Service account Theknot has posted 11,701 times on Instagram and drawn 1.7M followers.
On average, Theknot's posts earn 1,416 likes and 39 comments, about one interaction per 1,194 followers.
The comment-to-like ratio works out to one comment per 36 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 16 posts per week, more than one per day.
The account follows just 2,079 others against 1.7M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,100–$11,000
Based on 1.7M followers and a 0.08% engagement rate, a single sponsored post by Theknot is worth an estimated $6,100–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Wedding Planning Service
| Metric | Theknot | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.02% |
| Average likes | 1,416 | 25,711 |
| Average comments | 39 | 376 |
| Posts per week | 16.02 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 24, 2026
The Knot is a verified wedding planning service brand on Instagram, with 1.7M followers.
The Knot posts on Instagram as @theknot.
The Knot has 1,737,487 followers on Instagram (1.7M) as of Apr 24, 2026.
The Knot's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by The Knot average 1,416 likes and 39 comments.
The Knot posts about 16 times per week on average.
The Knot is registered as a business account on Instagram and is verified.
The Knot is categorized as a wedding planning service account in the InstME index, based on the profile's bio and Instagram category across 11,701 posts.
Yes. The Knot carries the blue verified badge on Instagram.
A sponsored post from The Knot is estimated at $6,100 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
11,701
39
Posts / Week
16.02
Growth Score
1.6 / 100
Follower Ratio
835.7×
Engagement
0.24%
