Your # 1 hockey source, trusted by 2M+ readers. The Hockey News has all things hockey covered! 🏒
Outreach This Creator For FreeThe Hockey News runs a verified business account account with 53.8K followers on Instagram. The account has published 5,185 posts, currently around 1 post a week. Engagement runs at 0.27%, or about 117 likes and 27 comments per post.
As a business account, Thehockeynews reaches 53.8K followers on Instagram across 5,185 published posts.
Across recent posts, Thehockeynews picks up 117 likes and 27 comments on average, one interaction per 374 followers.
Followers weigh in with a comment about every 4 likes, an unusually discussion-heavy audience.
Lately Thehockeynews has been publishing about one post per week.
The account follows just 402 others against 53.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$190–$350
Based on 53.8K followers and a 0.27% engagement rate, a single sponsored post by Thehockeynews is worth an estimated $190–$350. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Thehockeynews | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 1.45% |
| Average likes | 117 | 339 |
| Average comments | 27 | 18 |
| Posts per week | 1.12 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 30, 2026
The Hockey News is a verified Instagram brand on Instagram, with 53.8K followers.
The Hockey News posts on Instagram as @thehockeynews.
The Hockey News has 53,848 followers on Instagram (53.8K) as of Aug 30, 2026.
The Hockey News's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers.
Posts by The Hockey News average 117 likes and 27 comments.
The Hockey News posts about 1 time per week on average.
The Hockey News is registered as a business account on Instagram and is verified.
Yes. The Hockey News carries the blue verified badge on Instagram.
A sponsored post from The Hockey News is estimated at $190 to $350. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
5,185
Avg Comments
27
Engagement
1.65%
