1 follow = $1 donated 💙 Racing to promote the incredible mission of Seattle Children’s WEC No.007, 009, 23, 27 IMSA No.23, 27 IMSA MPC No.26
Outreach This Creator For FreeFollowers
77.2K
Following
157
Total Posts
Engagement Rate
0.4%
Avg Likes
288
Avg Comments
Reaching 77.2K followers on Instagram, The Heart of Racing is an Automotive creator. To date The Heart of Racing has posted 2,589 times, currently less than one post a week. Posts average 288 likes and 18 comments, an engagement rate of 0.4%.
Theheartofracing's Instagram presence spans 2,589 posts and 77.2K followers, profiling it as an Automotive account.
Theheartofracing has an engagement rate of 0.4%, which is below the median of 1.3% for Automotive accounts with 10K–100K followers, based on 3,742 accounts in the InstME index.
The audience comments once per 16 likes on average, an unusually discussion-heavy audience.
Theheartofracing's videos draw about 59.4K views each, around 77% of its followers per post.
Theheartofracing's recent cadence works out to less than one post per week.
Theheartofracing follows only 157 accounts while being followed by 77.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$270–$500
Based on 77.2K followers and a 0.4% engagement rate, a single sponsored post by Theheartofracing is worth an estimated $270–$500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Theheartofracing | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 1.3% |
| Average likes | 288 | 330 |
| Average comments | 18 | 12 |
| Posts per week | 0.3 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The Heart of Racing is a automotive creator on Instagram, with 77.2K followers.
The Heart of Racing posts on Instagram as @theheartofracing.
The Heart of Racing has 77,181 followers on Instagram (77.2K) as of Jul 16, 2026.
The Heart of Racing's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is below the median of 1.3% for Automotive accounts with 10K–100K followers in the InstME index.
Posts by The Heart of Racing average 288 likes and 18 comments.
The Heart of Racing posts less than once a week on average.
The Heart of Racing is registered as a creator account on Instagram.
The Heart of Racing is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 2,589 posts.
2,589
18
Avg Views
59,404
Posts / Week
0.3
Growth Score
8 / 100
Engagement
1.7%
A sponsored post from The Heart of Racing is estimated at $270 to $500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
