New episodes of @sullivanscrossing_cw air Mondays at 8/7c on The CW!
Followers
1.8M
Following
587
Total Posts
Engagement Rate
1.78%
Avg Likes
31,922
Avg Comments
The CW runs a verified TV network brand account with 1.8M followers on Instagram. The account has published 6,482 posts, currently less than one post a week. Engagement runs at 1.78%, or about 31,922 likes and 586 comments per post.
Thecw is a TV network account on Instagram with 1.8M followers and 6,482 published posts.
Thecw's average post pulls 31,922 likes and 586 comments, roughly one interaction per 56 followers.
Comments arrive at about one per 54 likes, a sign of a healthy amount of conversation.
Posting frequency for Thecw sits at less than one post per week.
With 1.8M followers but only 587 accounts followed back, Thecw shows the ratio of a well-established account.
Estimated sponsored-post value
$11,000–$21,000
Based on 1.8M followers and a 1.78% engagement rate, a single sponsored post by Thecw is worth an estimated $11,000–$21,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: TV network
| Metric | Thecw | Cohort median |
|---|---|---|
| Engagement rate | 1.78% | 1.02% |
| Average likes | 31,922 | 25,711 |
| Average comments | 586 | 376 |
| Posts per week | 0.75 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
The CW is a verified tv network brand on Instagram, with 1.8M followers.
The CW posts on Instagram as @thecw.
The CW has 1,829,340 followers on Instagram (1.8M) as of Apr 24, 2026.
The CW's engagement rate is 1.78%, calculated from average likes and comments per post relative to followers.
Posts by The CW average 31,922 likes and 586 comments.
The CW posts less than once a week on average.
The CW is registered as a business account on Instagram and is verified.
The CW is categorized as a tv network account in the InstME index, based on the profile's bio and Instagram category across 6,482 posts.
Yes. The CW carries the blue verified badge on Instagram.
A sponsored post from The CW is estimated at $11,000 to $21,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
6,482
586
Posts / Week
0.75
Growth Score
35.6 / 100
Follower Ratio
3116.4×
Engagement
0.33%
