@
BrandRestaurants
Raleigh’s 1st and finest cupcake shop! Also specializing in custom cakes, pastries, and coffee! Est. 2007
linktr.ee/thecupcakeshoppeAudience
Browse top profilesFollowers
17.9K
Following
425
Total Posts
Engagement & Performance
Engagement Rate
0.31%
Avg Likes
53
Avg Comments
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Data last updated: Apr 7, 2026
How engagement rate is calculated
Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.
How to improve Instagram engagement
Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.