Spreading culture since 2024.
Outreach This Creator For FreeCOLD is a Media brand based in United Kingdom. The account has built 120.8K followers on Instagram. To date COLD has posted 831 times, currently around 19 posts a week. Typical posts draw 42 likes and 13 comments, putting engagement at 0.05%.
Counting 120.8K followers and 831 posts, Thecoldmagazine sits in the InstME index as a Media account.
At 0.05%, Thecoldmagazine's engagement rate is in the bottom 3% relative to accounts with 100K–1M followers.
The comment-to-like ratio works out to one comment per 3 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Thecoldmagazine sits at about 19 posts per week, more than one per day.
On audience quality, Thecoldmagazine lands at 46/100, an estimated 45% of followers read as low-quality or inactive, a mixed signal worth reviewing before partnering.
With 120.8K followers but only 175 accounts followed back, Thecoldmagazine shows the ratio of a well-established account.
Estimated sponsored-post value
$420–$790
Based on 120.8K followers and a 0.05% engagement rate, a single sponsored post by Thecoldmagazine is worth an estimated $420–$790. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media
| Metric | Thecoldmagazine | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.25% |
| Average likes | 42 | 2,985 |
| Average comments | 13 | 73 |
| Posts per week | 19.44 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thecoldmagazine | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.72% |
| Average likes | 42 | 1,651 |
| Average comments | 13 | 45 |
| Posts per week | 19.44 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
COLD is a media brand based in United Kingdom on Instagram, with 120.8K followers.
COLD posts on Instagram as @thecoldmagazine.
COLD has 120,829 followers on Instagram (120.8K) as of Sep 6, 2026.
COLD's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers.
Posts by COLD average 42 likes and 13 comments.
COLD posts about 19 times per week on average.
InstME's audience-quality analysis estimates about 45% of COLD's followers are low-quality or inactive, giving an audience-quality score of 46/100.
COLD is registered as a business account on Instagram.
COLD is categorized as a media account in the InstME index, based on the profile's bio and Instagram category across 831 posts.
COLD's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
831
Avg Comments
13
Engagement
0.47%
A sponsored post from COLD is estimated at $420 to $790. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
