Spreading culture since 2024.
Outreach This Creator For FreeFollowers
117.8K
Following
193
Total Posts
Engagement Rate
0.02%
Avg Likes
3
Avg Comments
COLD is an Instagram creator. The account has built 117.8K followers on Instagram. To date COLD has posted 1,090 times, currently less than one post a week. Typical posts draw 3 likes and 15 comments, putting engagement at 0.02%.
Counting 117.8K followers and 1,090 posts, Thecoldmagazine sits in the InstME index as a creator account.
At 0.02%, Thecoldmagazine's engagement rate is in the bottom 3% relative to accounts with 100K–1M followers.
Posting frequency for Thecoldmagazine sits at less than one post per week.
On audience quality, Thecoldmagazine lands at 46/100, an estimated 45% of followers read as low-quality or inactive, a mixed signal worth reviewing before partnering.
With 117.8K followers but only 193 accounts followed back, Thecoldmagazine shows the ratio of a well-established account.
Estimated sponsored-post value
$410–$770
Based on 117.8K followers and a 0.02% engagement rate, a single sponsored post by Thecoldmagazine is worth an estimated $410–$770. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Thecoldmagazine | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.25% |
| Average likes | 3 | 2,985 |
| Average comments | 15 | 73 |
| Posts per week | 0.79 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
COLD is a Instagram creator on Instagram, with 117.8K followers.
COLD posts on Instagram as @thecoldmagazine.
COLD has 117,808 followers on Instagram (117.8K) as of Jul 16, 2026.
COLD's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by COLD average 3 likes and 15 comments.
COLD posts less than once a week on average.
InstME's audience-quality analysis estimates about 45% of COLD's followers are low-quality or inactive, giving an audience-quality score of 46/100.
COLD is registered as a creator account on Instagram.
A sponsored post from COLD is estimated at $410 to $770. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,090
15
Posts / Week
0.79
Growth Score
0.4 / 100
ER Rank
3th
Engagement
2.83%
