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450.2K
Following
749
Total Posts
Engagement Rate
0.4%
Avg Likes
1,731
Avg Comments
The Broad runs a verified Art creator account based in United States with 450.2K followers on Instagram. The account has published 2,975 posts, currently less than one post a week. Engagement runs at 0.4%, or about 1,731 likes and 50 comments per post.
As an Art account, Thebroadmuseum reaches 450.2K followers on Instagram across 2,975 published posts.
Among 4,972 Art accounts with 100K–1M followers in the InstME index, Thebroadmuseum's 0.4% engagement rate comes in in the bottom quarter (median: 1.6%).
The comment-to-like ratio works out to one comment per 34 likes, pointing to a healthy amount of conversation.
Lately Thebroadmuseum has been publishing less than one post per week.
The account follows just 749 others against 450.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,600–$2,900
Based on 450.2K followers and a 0.4% engagement rate, a single sponsored post by Thebroadmuseum is worth an estimated $1,600–$2,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
| Metric | Thebroadmuseum | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 1.6% |
| Average likes | 1,731 | 3,958 |
| Average comments | 50 | 91 |
| Posts per week | 0.34 | 0.5 |
Median values from 4,972 Art accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thebroadmuseum | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.93% |
| Average likes | 1,731 | 2,119 |
| Average comments | 50 | 66 |
| Posts per week | 0.34 | 0.57 |
Median values from 605 Art accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
The Broad is a verified art creator based in United States on Instagram, with 450.2K followers.
The Broad posts on Instagram as @thebroadmuseum.
The Broad has 450,227 followers on Instagram (450.2K) as of Jul 11, 2026.
The Broad's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.6%) for Art accounts with 100K–1M followers in the InstME index.
Posts by The Broad average 1,731 likes and 50 comments.
The Broad posts less than once a week on average.
The Broad is registered as a creator account on Instagram and is verified.
The Broad is categorized as an art account in the InstME index, based on the profile's bio and Instagram category across 2,975 posts.
The Broad's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,975
50
Posts / Week
0.34
Growth Score
8 / 100
Follower Ratio
601.1×
Engagement
0%
Yes. The Broad carries the blue verified badge on Instagram.
A sponsored post from The Broad is estimated at $1,600 to $2,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
