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Outreach This Creator For FreeFollowers
12.5K
Following
94
Total Posts
Engagement Rate
4.5%
Avg Likes
539
Avg Comments
On Instagram, The BRIEF is an Editor brand with an audience of 12.5K. The BRIEF has shared 1,302 posts to date, currently less than one post a week. Posts average 539 likes and 24 comments, an engagement rate of 4.5%.
Tracked in the InstME index, Thebriefoficial is an Editor account with 12.5K followers and a back catalogue of 1,302 posts.
A typical post by Thebriefoficial collects about 539 likes and 24 comments, roughly one interaction for every 22 followers.
Followers leave about one comment for every 22 likes, a healthy amount of conversation.
Over recent weeks, Thebriefoficial has published less than one post per week.
Thebriefoficial keeps its following list short (94) relative to 12.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$180–$330
Based on 12.5K followers and a 4.5% engagement rate, a single sponsored post by Thebriefoficial is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Editor
| Metric | Thebriefoficial | Cohort median |
|---|---|---|
| Engagement rate | 4.5% | 1.45% |
| Average likes | 539 | 339 |
| Average comments | 24 | 18 |
| Posts per week | 0.24 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
The BRIEF is a editor brand on Instagram, with 12.5K followers.
The BRIEF posts on Instagram as @thebriefoficial.
The BRIEF has 12,535 followers on Instagram (12.5K) as of Apr 23, 2026.
The BRIEF's engagement rate is 4.5%, calculated from average likes and comments per post relative to followers.
Posts by The BRIEF average 539 likes and 24 comments.
The BRIEF posts less than once a week on average.
The BRIEF is registered as a business account on Instagram.
The BRIEF is categorized as an editor account in the InstME index, based on the profile's bio and Instagram category across 1,302 posts.
A sponsored post from The BRIEF is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,302
24
Posts / Week
0.24
Growth Score
90 / 100
Follower Ratio
133.4×
Engagement
30.71%
