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Outreach This Creator For FreeOn Instagram, The BRIEF is an Editor brand with an audience of 12.5K. The BRIEF has shared 1,302 posts to date, currently less than one post a week. Posts average 539 likes and 24 comments, an engagement rate of 4.5%.
Tracked in the InstME index, Thebriefoficial is an Editor account with 12.5K followers and a back catalogue of 1,302 posts.
For accounts with 10K–100K followers, Thebriefoficial's 4.5% engagement rate reads as above the median in the InstME index.
Followers leave about one comment for every 22 likes, a healthy amount of conversation.
Over recent weeks, Thebriefoficial has published less than one post per week.
InstME's audience-quality checks score Thebriefoficial at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Thebriefoficial keeps its following list short (94) relative to 12.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$180–$330
Based on 12.5K followers and a 4.5% engagement rate, a single sponsored post by Thebriefoficial is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Editor
| Metric | Thebriefoficial | Cohort median |
|---|---|---|
| Engagement rate | 4.5% | 1.45% |
| Average likes | 539 | 339 |
| Average comments | 24 | 18 |
| Posts per week | 0.24 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
The BRIEF is a editor brand on Instagram, with 12.5K followers.
The BRIEF posts on Instagram as @thebriefoficial.
The BRIEF has 12,535 followers on Instagram (12.5K) as of Apr 23, 2026.
The BRIEF's engagement rate is 4.5%, calculated from average likes and comments per post relative to followers.
Posts by The BRIEF average 539 likes and 24 comments.
The BRIEF posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The BRIEF's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The BRIEF is registered as a business account on Instagram.
The BRIEF is categorized as an editor account in the InstME index, based on the profile's bio and Instagram category across 1,302 posts.
Total Posts
1,302
Avg Comments
24
Engagement
15.65%
A sponsored post from The BRIEF is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
