Official Instagram account of the British Racing Drivers' Club. The Heart of British Motor Racing.
Outreach This Creator For FreeFollowers
25.2K
Following
436
Total Posts
Engagement Rate
1.02%
Avg Likes
252
Avg Comments
BRDC is an Automotive brand, with 25.2K followers on Instagram. BRDC has shared 3,375 posts to date, currently around 33 posts a week. Typical posts draw 252 likes and 4 comments, putting engagement at 1.02%.
Thebrdc operates an Automotive account on Instagram, pairing 25.2K followers with 3,375 posts.
Thebrdc records a 1.02% engagement rate, below the median of 1.3% for the 3,742 Automotive accounts with 10K–100K followers tracked in the InstME index.
At one comment per 69 likes, the ratio points to an audience that mostly engages through likes.
Thebrdc's recent cadence works out to about 33 posts per week, more than one per day.
Estimated sponsored-post value
$90–$170
Based on 25.2K followers and a 1.02% engagement rate, a single sponsored post by Thebrdc is worth an estimated $90–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Thebrdc | Cohort median |
|---|---|---|
| Engagement rate | 1.02% | 1.3% |
| Average likes | 252 | 330 |
| Average comments | 4 | 12 |
| Posts per week | 33.33 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
BRDC is a automotive brand on Instagram, with 25.2K followers.
BRDC posts on Instagram as @thebrdc.
BRDC has 25,184 followers on Instagram (25.2K) as of Jul 9, 2026.
BRDC's engagement rate is 1.02%, calculated from average likes and comments per post relative to followers. That is below the median of 1.3% for Automotive accounts with 10K–100K followers in the InstME index.
Posts by BRDC average 252 likes and 4 comments.
BRDC posts about 33 times per week on average.
BRDC is registered as a business account on Instagram.
BRDC is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 3,375 posts.
A sponsored post from BRDC is estimated at $90 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,375
4
Posts / Week
33.33
Growth Score
20.4 / 100
Follower Ratio
57.8×
Engagement
92.73%
