Atlanta’s New Home for Hip Hop and R&B. Wake up with the @breakfastclubam! Listen LIVE on 96.1 FM & our free iHeartRadio app 🎧 Make us your #1 Preset!
Outreach This Creator For FreeFollowers
85.3K
Following
398
Total Posts
Engagement Rate
0.06%
Avg Likes
30
Avg Comments
On Instagram, 96.1 The Beat #Atlanta is a Home & DIY brand with an audience of 85.3K. 96.1 The Beat #Atlanta has shared 13,346 posts to date, currently around 37 posts a week. Typical posts draw 30 likes and 20 comments, putting engagement at 0.06%.
On Instagram, Thebeatatl runs a Home & DIY account that has published 13,346 posts and gathered 85.3K followers.
Thebeatatl has an engagement rate of 0.06%, which is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
For roughly every 2 likes there is one comment, an unusually discussion-heavy audience.
In recent weeks Thebeatatl has kept to about 37 posts per week, more than one per day.
Thebeatatl scores 58/100 on InstME's audience-quality checks, with about 35% of followers flagged low-quality or inactive, a mixed signal worth reviewing before partnering.
Thebeatatl follows only 398 accounts while being followed by 85.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$300–$550
Based on 85.3K followers and a 0.06% engagement rate, a single sponsored post by Thebeatatl is worth an estimated $300–$550. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thebeatatl | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.75% |
| Average likes | 30 | 200 |
| Average comments | 20 | 9 |
| Posts per week | 37.27 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
96.1 The Beat #Atlanta is a home & diy brand on Instagram, with 85.3K followers.
96.1 The Beat #Atlanta posts on Instagram as @thebeatatl.
96.1 The Beat #Atlanta has 85,320 followers on Instagram (85.3K) as of Jul 16, 2026.
96.1 The Beat #Atlanta's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by 96.1 The Beat #Atlanta average 30 likes and 20 comments.
96.1 The Beat #Atlanta posts about 37 times per week on average.
InstME's audience-quality analysis estimates about 35% of 96.1 The Beat #Atlanta's followers are low-quality or inactive, giving an audience-quality score of 58/100.
96.1 The Beat #Atlanta is registered as a business account on Instagram.
13,346
20
Posts / Week
37.27
Growth Score
1.2 / 100
ER Rank
5th
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
6.43%
96.1 The Beat #Atlanta is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 13,346 posts.
A sponsored post from 96.1 The Beat #Atlanta is estimated at $300 to $550. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
