The A.V. Club is a verified business account on Instagram, tracked in the InstME index with 60.5K followers. The account has published 3,695 posts, currently less than one post a week. Typical posts draw 2,505 likes and 24 comments, putting engagement at 4.18%.
Theavc is a business account whose 3,695 posts have grown a following of 60.5K on Instagram.
At 4.18%, Theavc's engagement rate is in the top 27% relative to accounts with 10K–100K followers.
Comments arrive at about one per 105 likes, a sign of an audience that mostly engages through likes.
Theavc sees 610.4K views per video on average, 10.1× its followers, a pattern of content travelling outside the follower base.
Theavc's output runs to less than one post per week.
On audience quality, Theavc lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$850–$1,600
Based on 60.5K followers and a 4.18% engagement rate, a single sponsored post by Theavc is worth an estimated $850–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Theavc | Cohort median |
|---|---|---|
| Engagement rate | 4.18% | 1.45% |
| Average likes | 2,505 | 339 |
| Average comments | 24 | 18 |
| Posts per week | 0.12 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
The A.V. Club is a verified Instagram brand on Instagram, with 60.5K followers.
The A.V. Club posts on Instagram as @theavc.
The A.V. Club has 60,476 followers on Instagram (60.5K) as of Jul 12, 2026.
The A.V. Club's engagement rate is 4.18%, calculated from average likes and comments per post relative to followers.
Posts by The A.V. Club average 2,505 likes and 24 comments.
The A.V. Club posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The A.V. Club's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The A.V. Club is registered as a business account on Instagram and is verified.
Yes. The A.V. Club carries the blue verified badge on Instagram.
Total Posts
3,695
Avg Comments
24
Engagement
0.04%
A sponsored post from The A.V. Club is estimated at $850 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
