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373.2K
Following
828
Total Posts
Engagement Rate
1.76%
Avg Likes
6,520
Avg Comments
The Athletic is a verified News & media website brand, with 373.2K followers on Instagram. To date The Athletic has posted 11,665 times, currently around 22 posts a week. Typical posts draw 6,520 likes and 64 comments, putting engagement at 1.76%.
Theathletichq operates a News & media website account on Instagram, pairing 373.2K followers with 11,665 posts.
A post from Theathletichq usually lands 6,520 likes and 64 comments, near one interaction for every 57 followers.
The like-to-comment split is roughly 102 to one, indicating an audience that mostly engages through likes.
In recent weeks Theathletichq has kept to about 22 posts per week, more than one per day.
Theathletichq keeps its following list short (828) relative to 373.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,300–$4,300
Based on 373.2K followers and a 1.76% engagement rate, a single sponsored post by Theathletichq is worth an estimated $2,300–$4,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: News & media website
| Metric | Theathletichq | Cohort median |
|---|---|---|
| Engagement rate | 1.76% | 1.25% |
| Average likes | 6,520 | 2,985 |
| Average comments | 64 | 73 |
| Posts per week | 21.9 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
The Athletic is a verified news & media website brand on Instagram, with 373.2K followers.
The Athletic posts on Instagram as @theathletichq.
The Athletic has 373,238 followers on Instagram (373.2K) as of Apr 27, 2026.
The Athletic's engagement rate is 1.76%, calculated from average likes and comments per post relative to followers.
Posts by The Athletic average 6,520 likes and 64 comments.
The Athletic posts about 22 times per week on average.
The Athletic is registered as a business account on Instagram and is verified.
The Athletic is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 11,665 posts.
Yes. The Athletic carries the blue verified badge on Instagram.
11,665
64
Posts / Week
21.9
Growth Score
35.2 / 100
Follower Ratio
450.8×
2.5M
Engagement
1.12%
A sponsored post from The Athletic is estimated at $2,300 to $4,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
