🥑 I like to talk about money early 30s in NYC, trying to not work forever investing in: index funds + real estate 💌
Outreach This Creator For Freehelen lu is an Instagram creator, with 21.4K followers on Instagram. To date helen lu has posted 127 times, currently around 2 posts a week. Posts average 327 likes and 12 comments, an engagement rate of 1.58%.
The.moneyminimalist shows up in the InstME index as a creator account, 21.4K followers, 127 posts.
Posts by The.moneyminimalist tend to gather 327 likes and 12 comments, about one interaction per 63 followers.
At one comment per 26 likes, the ratio points to a healthy amount of conversation.
The.moneyminimalist keeps a posting cadence of about 2 posts per week.
Estimated sponsored-post value
$120–$220
Based on 21.4K followers and a 1.58% engagement rate, a single sponsored post by The.moneyminimalist is worth an estimated $120–$220. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | The.moneyminimalist | Cohort median |
|---|---|---|
| Engagement rate | 1.58% | 1.45% |
| Average likes | 327 | 339 |
| Average comments | 12 | 18 |
| Posts per week | 2.39 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 11, 2026
helen lu is a Instagram creator on Instagram, with 21.4K followers.
helen lu posts on Instagram as @the.moneyminimalist.
helen lu has 21,436 followers on Instagram (21.4K) as of Sep 11, 2026.
helen lu's engagement rate is 1.58%, calculated from average likes and comments per post relative to followers.
Posts by helen lu average 327 likes and 12 comments.
helen lu posts about 2 times per week on average.
helen lu is registered as a creator account on Instagram.
A sponsored post from helen lu is estimated at $120 to $220. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
12
Engagement
3.19%
