The bag they'll use from nappy to kindy 🎒 ⭐️ Personalised in 7 days ⭐️ 100+ 5 star reviews ⭐️ As seen in
Reaching 4.9K followers on Instagram, PERSONALISED KIDS BACKPACKS AUSTRALIA is a verified Instagram creator. The account has published 444 posts, currently less than one post a week. Engagement runs at 2.24%, or about 91 likes and 19 comments per post.
On Instagram, Thatsmybackpack runs a creator account that has published 444 posts and gathered 4.9K followers.
A typical post by Thatsmybackpack collects about 91 likes and 19 comments, roughly one interaction for every 45 followers.
Followers leave about one comment for every 5 likes, an unusually discussion-heavy audience.
Thatsmybackpack keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$39–$72
Based on 4.9K followers and a 2.24% engagement rate, a single sponsored post by Thatsmybackpack is worth an estimated $39–$72. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Thatsmybackpack | Cohort median |
|---|---|---|
| Engagement rate | 2.24% | 5.05% |
| Average likes | 91 | 127 |
| Average comments | 19 | 12 |
| Posts per week | 0.36 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 25, 2026
PERSONALISED KIDS BACKPACKS AUSTRALIA is a verified Instagram creator on Instagram, with 4.9K followers.
PERSONALISED KIDS BACKPACKS AUSTRALIA posts on Instagram as @thatsmybackpack.
PERSONALISED KIDS BACKPACKS AUSTRALIA has 4,925 followers on Instagram (4.9K) as of Sep 25, 2026.
PERSONALISED KIDS BACKPACKS AUSTRALIA's engagement rate is 2.24%, calculated from average likes and comments per post relative to followers.
Posts by PERSONALISED KIDS BACKPACKS AUSTRALIA average 91 likes and 19 comments.
PERSONALISED KIDS BACKPACKS AUSTRALIA posts less than once a week on average.
PERSONALISED KIDS BACKPACKS AUSTRALIA is registered as a creator account on Instagram and is verified.
Yes. PERSONALISED KIDS BACKPACKS AUSTRALIA carries the blue verified badge on Instagram.
Total Posts
444
Avg Comments
19
Engagement
4.69%
A sponsored post from PERSONALISED KIDS BACKPACKS AUSTRALIA is estimated at $39 to $72. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
