Helping creative people share ideas and achieve their goals since 1987. SXSW 2027: March 15–21 | Austin, TX
Outreach This Creator For FreeFollowers
613.9K
Following
472
Total Posts
Engagement Rate
2.93%
Avg Likes
17,911
Avg Comments
Sxsw runs a verified business account account with 613.9K followers on Instagram. To date Sxsw has posted 4,686 times, currently around 1 post a week. Posts average 17,911 likes and 101 comments, an engagement rate of 2.93%.
As a business account, Sxsw reaches 613.9K followers on Instagram across 4,686 published posts.
Benchmarked against accounts with 100K–1M followers, the 2.93% engagement rate Sxsw posts is above the median.
One comment lands for every 177 likes, which reads as an audience that mostly engages through likes.
Recent posting activity averages about one post per week.
Sxsw's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 472 others against 613.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,300–$12,000
Based on 613.9K followers and a 2.93% engagement rate, a single sponsored post by Sxsw is worth an estimated $6,300–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Sxsw | Cohort median |
|---|---|---|
| Engagement rate | 2.93% | 1.25% |
| Average likes | 17,911 | 2,985 |
| Average comments | 101 | 73 |
| Posts per week | 1.35 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Sxsw is a verified Instagram brand on Instagram, with 613.9K followers.
Sxsw has 613,900 followers on Instagram (613.9K) as of Apr 24, 2026.
Sxsw's engagement rate is 2.93%, calculated from average likes and comments per post relative to followers.
Posts by Sxsw average 17,911 likes and 101 comments.
Sxsw posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Sxsw's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Sxsw is registered as a business account on Instagram and is verified.
Yes. Sxsw carries the blue verified badge on Instagram.
A sponsored post from Sxsw is estimated at $6,300 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,686
101
Posts / Week
1.35
Growth Score
58.6 / 100
ER Rank
Top 31%
Engagement
11.9%
