The official Instagram account of The Duke and Duchess of Sussex
Outreach This Creator For FreeFollowers
8.7M
Following
3
Total Posts
Engagement Rate
5.1%
Avg Likes
441,280
Avg Views
5,636,618
The Duke and Duchess of Sussex is a verified Instagram creator based in United Kingdom, with 8.7M followers on Instagram. The Duke and Duchess of Sussex has shared 214 posts to date, currently around 4 posts a week. Posts average 441,280 likes, an engagement rate of 5.1%.
Sussexroyal shows up in the InstME index as a creator account, 8.7M followers, 214 posts.
A typical post by Sussexroyal collects about 441,280 likes, roughly one interaction for every 20 followers.
On average Sussexroyal's video content earns 5.6M views, roughly 65% of the follower base per post.
Over recent weeks, Sussexroyal has published about 4 posts per week.
InstME's audience-quality checks score Sussexroyal at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Sussexroyal follows only 3 accounts while being followed by 8.7M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$120,000–$230,000
Based on 8.7M followers and a 5.1% engagement rate, a single sponsored post by Sussexroyal is worth an estimated $120,000–$230,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Sussexroyal | Cohort median |
|---|---|---|
| Engagement rate | 5.1% | 1.02% |
| Average likes | 441,280 | 25,711 |
| Posts per week | 3.69 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sussexroyal | Cohort median |
|---|---|---|
| Engagement rate | 5.1% | 0.6% |
| Average likes | 441,280 | 13,723 |
| Posts per week | 3.69 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
The Duke and Duchess of Sussex is a verified Instagram creator based in United Kingdom on Instagram, with 8.7M followers.
The Duke and Duchess of Sussex posts on Instagram as @sussexroyal.
The Duke and Duchess of Sussex has 8,660,190 followers on Instagram (8.7M) as of Apr 27, 2026.
The Duke and Duchess of Sussex's engagement rate is 5.1%, calculated from average likes and comments per post relative to followers.
Posts by The Duke and Duchess of Sussex average 441,280 likes.
The Duke and Duchess of Sussex posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Duke and Duchess of Sussex's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Duke and Duchess of Sussex is registered as a creator account on Instagram and is verified.
214
Posts / Week
3.69
Growth Score
100 / 100
Audience Score
100 / 100
Engagement
0.56%
The Duke and Duchess of Sussex's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Duke and Duchess of Sussex carries the blue verified badge on Instagram.
A sponsored post from The Duke and Duchess of Sussex is estimated at $120,000 to $230,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
