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515.4K
Following
3
Total Posts
Engagement Rate
0.96%
Avg Likes
4,917
Avg Comments
Stndrd is a business account. The account has built 515.4K followers on Instagram. Stndrd has shared 664 posts to date, currently less than one post a week. Typical posts draw 4,917 likes and 15 comments, putting engagement at 0.96%.
Stndrd is a business account whose 664 posts have grown a following of 515.4K on Instagram.
On average, Stndrd's posts earn 4,917 likes and 15 comments, about one interaction per 105 followers.
The comment-to-like ratio works out to one comment per 337 likes, pointing to an audience that mostly engages through likes.
Lately Stndrd has been publishing less than one post per week.
With 515.4K followers but only 3 accounts followed back, Stndrd shows the ratio of a well-established account.
Estimated sponsored-post value
$1,800–$3,400
Based on 515.4K followers and a 0.96% engagement rate, a single sponsored post by Stndrd is worth an estimated $1,800–$3,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Stndrd | Cohort median |
|---|---|---|
| Engagement rate | 0.96% | 1.25% |
| Average likes | 4,917 | 2,985 |
| Average comments | 15 | 73 |
| Posts per week | 0.8 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Stndrd is a Instagram brand on Instagram, with 515.4K followers.
Stndrd has 515,425 followers on Instagram (515.4K) as of Jul 15, 2026.
Stndrd's engagement rate is 0.96%, calculated from average likes and comments per post relative to followers.
Posts by Stndrd average 4,917 likes and 15 comments.
Stndrd posts less than once a week on average.
Stndrd is registered as a business account on Instagram.
A sponsored post from Stndrd is estimated at $1,800 to $3,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
664
15
Posts / Week
0.8
Growth Score
19.2 / 100
Follower Ratio
171808.3×
Engagement
0.23%
