Celebrating 140 years. Crafted for fans since 1886.
Followers
277.9K
Following
739
Total Posts
Engagement Rate
0.34%
Avg Likes
897
Avg Comments
The Sporting News is a verified Media/news company brand on Instagram, tracked in the InstME index with 277.9K followers. The Sporting News has shared 17,097 posts to date, currently around 78 posts a week. Posts average 897 likes and 47 comments, an engagement rate of 0.34%.
Counting 277.9K followers and 17,097 posts, Sportingnews sits in the InstME index as a Media/news company account.
On average, Sportingnews's posts earn 897 likes and 47 comments, about one interaction per 294 followers.
The comment-to-like ratio works out to one comment per 19 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 78 posts per week, more than one per day.
With 277.9K followers but only 739 accounts followed back, Sportingnews shows the ratio of a well-established account.
Estimated sponsored-post value
$970–$1,800
Based on 277.9K followers and a 0.34% engagement rate, a single sponsored post by Sportingnews is worth an estimated $970–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Sportingnews | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 1.25% |
| Average likes | 897 | 2,985 |
| Average comments | 47 | 73 |
| Posts per week | 78.21 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Sporting News is a verified media/news company brand on Instagram, with 277.9K followers.
The Sporting News posts on Instagram as @sportingnews.
The Sporting News has 277,918 followers on Instagram (277.9K) as of Jul 15, 2026.
The Sporting News's engagement rate is 0.34%, calculated from average likes and comments per post relative to followers.
Posts by The Sporting News average 897 likes and 47 comments.
The Sporting News posts about 78 times per week on average.
The Sporting News is registered as a business account on Instagram and is verified.
The Sporting News is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 17,097 posts.
Yes. The Sporting News carries the blue verified badge on Instagram.
17,097
47
Posts / Week
78.21
Growth Score
6.8 / 100
Follower Ratio
376.1×
0.18%
A sponsored post from The Sporting News is estimated at $970 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
