The UK home of Specialized Bicycle Components. Specialized, made for riders, by riders. Enquiries & Rider Care - click below
On Instagram, Specialized UK is a verified Home & DIY brand with an audience of 66.2K. Specialized UK has shared 2,606 posts to date, currently around 3 posts a week. Posts average 200 likes and 2 comments, an engagement rate of 0.31%.
Specialized_uk operates a Home & DIY account on Instagram, pairing 66.2K followers with 2,606 posts.
Specialized_uk records a 0.31% engagement rate, below the median of 0.75% for the 1,345 Home & DIY accounts with 10K–100K followers tracked in the InstME index.
For roughly every 83 likes there is one comment, an audience that mostly engages through likes.
Specialized_uk's recent cadence works out to about 3 posts per week.
Specialized_uk keeps its following list short (520) relative to 66.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$230–$430
Based on 66.2K followers and a 0.31% engagement rate, a single sponsored post by Specialized_uk is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Specialized_uk | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.75% |
| Average likes | 200 | 200 |
| Average comments | 2 | 9 |
| Posts per week | 2.92 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 13, 2026
Specialized UK is a verified home & diy brand on Instagram, with 66.2K followers.
Specialized UK posts on Instagram as @specialized_uk.
Specialized UK has 66,238 followers on Instagram (66.2K) as of Sep 13, 2026.
Specialized UK's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Specialized UK average 200 likes and 2 comments.
Specialized UK posts about 3 times per week on average.
Specialized UK is registered as a business account on Instagram and is verified.
Specialized UK is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,606 posts.
Yes. Specialized UK carries the blue verified badge on Instagram.
Avg Comments
2
Engagement
1.45%
A sponsored post from Specialized UK is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
