@specialized_au
Explore Home & Garden CreatorsOfficial home of Specialized Australia.
Outreach This Creator For FreeFollowers
51.5K
Following
1.1K
Total Posts
Engagement Rate
0.55%
Avg Likes
280
Avg Comments
Reaching 51.5K followers on Instagram, Specialized Bicycles Australia is a Home & DIY brand based in Australia. The account has published 2,722 posts, currently around 4 posts a week. Posts average 280 likes and 6 comments, an engagement rate of 0.55%.
Specialized_au shows up in the InstME index as a Home & DIY account, 51.5K followers, 2,722 posts.
For Home & DIY accounts with 10K–100K followers, Specialized_au's 0.55% engagement rate is below the median of 0.75%, a read from 1,345 accounts in the InstME index.
The like-to-comment split is roughly 44 to one, indicating a healthy amount of conversation.
Specialized_au currently publishes about 4 posts per week.
InstME's checks rate Specialized_au's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$180–$330
Based on 51.5K followers and a 0.55% engagement rate, a single sponsored post by Specialized_au is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Specialized_au | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.75% |
| Average likes | 280 | 200 |
| Average comments | 6 | 9 |
| Posts per week | 4.12 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Specialized_au | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.51% |
| Average likes | 280 | 195 |
| Average comments | 6 | 8 |
| Posts per week | 4.12 | 1.61 |
Median values from 30 Home & DIY accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 26, 2026
Specialized Bicycles Australia is a home & diy brand based in Australia on Instagram, with 51.5K followers.
Specialized Bicycles Australia posts on Instagram as @specialized_au.
Specialized Bicycles Australia has 51,501 followers on Instagram (51.5K) as of Apr 26, 2026.
Specialized Bicycles Australia's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Specialized Bicycles Australia average 280 likes and 6 comments.
Specialized Bicycles Australia posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 5% of Specialized Bicycles Australia's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Specialized Bicycles Australia is registered as a business account on Instagram.
2,722
6
Posts / Week
4.12
Growth Score
11 / 100
ER Rank
38th
Predominantly women · mostly 25–44
Typical for Home & DIY creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
4.23%
Specialized Bicycles Australia is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,722 posts.
Specialized Bicycles Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Specialized Bicycles Australia is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
