We run on #SouthwestHeart Find a new way to vacay Got a cool picture from flying? Share it using !
Followers
1.2M
Following
833
Total Posts
Engagement Rate
0.64%
Avg Likes
7,678
Avg Comments
Reaching 1.2M followers on Instagram, Southwest Airlines is a verified Transportation & Accomodation Services brand based in United States. To date Southwest Airlines has posted 2,830 times, currently around 7 posts a week. Posts average 7,678 likes and 117 comments, an engagement rate of 0.64%.
Southwestair shows up in the InstME index as a Transportation & Accomodation Services account, 1.2M followers, 2,830 posts.
Posts by Southwestair tend to gather 7,678 likes and 117 comments, about one interaction per 156 followers.
Followers leave about one comment for every 66 likes, an audience that mostly engages through likes.
On average, Southwestair's video content earns 52.7K views.
In recent weeks Southwestair has kept to about 7 posts per week, more than one per day.
Quality checks give Southwestair 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Southwestair follows only 833 accounts while being followed by 1.2M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$4,200–$7,900
Based on 1.2M followers and a 0.64% engagement rate, a single sponsored post by Southwestair is worth an estimated $4,200–$7,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Transportation & Accomodation Services
| Metric | Southwestair | Cohort median |
|---|---|---|
| Engagement rate | 0.64% | 1.02% |
| Average likes | 7,678 | 25,711 |
| Average comments | 117 | 376 |
| Posts per week | 7 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Southwestair | Cohort median |
|---|---|---|
| Engagement rate | 0.64% | 0.81% |
| Average likes | 7,678 | 19,158 |
| Average comments | 117 | 344 |
| Posts per week | 7 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Southwest Airlines is a verified transportation & accomodation services brand based in United States on Instagram, with 1.2M followers.
Southwest Airlines posts on Instagram as @southwestair.
Southwest Airlines has 1,213,574 followers on Instagram (1.2M) as of Apr 5, 2026.
Southwest Airlines's engagement rate is 0.64%, calculated from average likes and comments per post relative to followers.
Posts by Southwest Airlines average 7,678 likes and 117 comments.
Southwest Airlines posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 0% of Southwest Airlines's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Southwest Airlines is registered as a business account on Instagram and is verified.
Southwest Airlines is categorized as a transportation & accomodation services account in the InstME index, based on the profile's bio and Instagram category across 2,830 posts.
2,830
117
Avg Views
52,703
Posts / Week
7
Growth Score
12.8 / 100
Engagement
0.46%
Southwest Airlines's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Southwest Airlines carries the blue verified badge on Instagram.
A sponsored post from Southwest Airlines is estimated at $4,200 to $7,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
