Producers of the finest fly fishing magazine in the world. Connoisseurs of gas station biscuits, fried chicken, and aquatic debauchery.
Outreach This Creator For FreeEverything that matters is an Instagram creator on Instagram, tracked in the InstME index with 8.4K followers. The account has published 546 posts, currently around 1 post a week. Engagement runs at 4.23%, or about 340 likes and 15 comments per post.
As a creator account, Southerncultureonthefly reaches 8.4K followers on Instagram across 546 published posts.
On average, Southerncultureonthefly's posts earn 340 likes and 15 comments, about one interaction per 24 followers.
The comment-to-like ratio works out to one comment per 23 likes, pointing to a healthy amount of conversation.
Southerncultureonthefly maintains a rhythm of about one post per week.
Estimated sponsored-post value
$120–$220
Based on 8.4K followers and a 4.23% engagement rate, a single sponsored post by Southerncultureonthefly is worth an estimated $120–$220. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Southerncultureonthefly | Cohort median |
|---|---|---|
| Engagement rate | 4.23% | 5.05% |
| Average likes | 340 | 127 |
| Average comments | 15 | 12 |
| Posts per week | 1.3 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 16, 2026
Everything that matters is a Instagram creator on Instagram, with 8.4K followers.
Everything that matters posts on Instagram as @southerncultureonthefly.
Everything that matters has 8,390 followers on Instagram (8.4K) as of Sep 16, 2026.
Everything that matters's engagement rate is 4.23%, calculated from average likes and comments per post relative to followers.
Posts by Everything that matters average 340 likes and 15 comments.
Everything that matters posts about 1 time per week on average.
Everything that matters is registered as a creator account on Instagram.
A sponsored post from Everything that matters is estimated at $120 to $220. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
546
Avg Comments
15
Engagement
3.37%
