@carltonfc_w AFLW @asicsaustralia Athlete Brand Ambassador
Followers
16.2K
Following
1.6K
Total Posts
Engagement Rate
16.72%
Avg Likes
2,648
Avg Comments
soph mckay is a verified Fitness creator on Instagram, tracked in the InstME index with 16.2K followers. To date soph mckay has posted 68 times, currently less than one post a week. Typical posts draw 2,648 likes and 54 comments, putting engagement at 16.72%.
Sophie.mckay is a Fitness account on Instagram with 16.2K followers and 68 published posts.
Benchmarked against 6,024 Fitness accounts with 10K–100K followers, Sophie.mckay posts a 16.72% engagement rate that is in the top quarter (median: 2.04%).
Roughly one in 49 likes comes with a comment, a healthy amount of conversation.
Sophie.mckay maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$230–$420
Based on 16.2K followers and a 16.72% engagement rate, a single sponsored post by Sophie.mckay is worth an estimated $230–$420. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
| Metric | Sophie.mckay | Cohort median |
|---|---|---|
| Engagement rate | 16.72% | 2.04% |
| Average likes | 2,648 | 523 |
| Average comments | 54 | 23 |
| Posts per week | 0.35 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Aug 9, 2026
soph mckay is a verified fitness creator on Instagram, with 16.2K followers.
soph mckay posts on Instagram as @sophie.mckay.
soph mckay has 16,164 followers on Instagram (16.2K) as of Aug 9, 2026.
soph mckay's engagement rate is 16.72%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.04%) for Fitness accounts with 10K–100K followers in the InstME index.
Posts by soph mckay average 2,648 likes and 54 comments.
soph mckay posts less than once a week on average.
soph mckay is registered as a creator account on Instagram and is verified.
soph mckay is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 68 posts.
Yes. soph mckay carries the blue verified badge on Instagram.
68
54
Posts / Week
0.35
Growth Score
100 / 100
Last Post
17 days ago
48K
Engagement
10.74%
A sponsored post from soph mckay is estimated at $230 to $420. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
