The official global Instagram for Sony - Xperia. The new standard is coming... #Xperia10VII
Followers
1.5M
Following
452
Total Posts
Engagement Rate
0.26%
Avg Likes
3,722
Avg Comments
Sony | Xperia is a verified Community brand based in Japan, with 1.5M followers on Instagram. Sony | Xperia has shared 3,986 posts to date, currently less than one post a week. Posts average 3,722 likes and 92 comments, an engagement rate of 0.26%.
Sonyxperia's Instagram presence spans 3,986 posts and 1.5M followers, profiling it as a Community account.
Typical engagement for Sonyxperia runs to 3,722 likes and 92 comments a post, one interaction per 386 followers.
The audience comments once per 40 likes on average, a healthy amount of conversation.
On average, Sonyxperia's video content earns 1.5K views.
Sonyxperia's recent cadence works out to less than one post per week.
Sonyxperia follows only 452 accounts while being followed by 1.5M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$5,200–$9,600
Based on 1.5M followers and a 0.26% engagement rate, a single sponsored post by Sonyxperia is worth an estimated $5,200–$9,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Community
| Metric | Sonyxperia | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 1.02% |
| Average likes | 3,722 | 25,711 |
| Average comments | 92 | 376 |
| Posts per week | 0.42 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sonyxperia | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 1.78% |
| Average likes | 3,722 | 42,664 |
| Average comments | 92 | 334 |
| Posts per week | 0.42 | 0.96 |
Median values from 51 accounts in Japan with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 29, 2026
Sony | Xperia is a verified community brand based in Japan on Instagram, with 1.5M followers.
Sony | Xperia posts on Instagram as @sonyxperia.
Sony | Xperia has 1,471,704 followers on Instagram (1.5M) as of Mar 29, 2026.
Sony | Xperia's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers.
Posts by Sony | Xperia average 3,722 likes and 92 comments.
Sony | Xperia posts less than once a week on average.
Sony | Xperia is registered as a business account on Instagram and is verified.
Sony | Xperia is categorized as a community account in the InstME index, based on the profile's bio and Instagram category across 3,986 posts.
Sony | Xperia's profile places the account in Japan. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,986
92
Avg Views
1,461
Posts / Week
0.42
Growth Score
5.2 / 100
Engagement
0.08%
Yes. Sony | Xperia carries the blue verified badge on Instagram.
A sponsored post from Sony | Xperia is estimated at $5,200 to $9,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
