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On Instagram, Sonytvofficial is a verified business account with an audience of 5.4M. The account has published 67,235 posts, currently around 4 posts a week. Posts average 184,529 likes and 646 comments, an engagement rate of 3.41%.
With 5.4M followers across 67,235 posts, Sonytvofficial is one of the business accounts tracked in the InstME index.
A post from Sonytvofficial usually lands 184,529 likes and 646 comments, near one interaction for every 29 followers.
The like-to-comment split is roughly 286 to one, indicating an audience that mostly engages through likes.
Sonytvofficial currently publishes about 4 posts per week.
Sonytvofficial keeps its following list short (152) relative to 5.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$65,000–$120,000
Based on 5.4M followers and a 3.41% engagement rate, a single sponsored post by Sonytvofficial is worth an estimated $65,000–$120,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Sonytvofficial | Cohort median |
|---|---|---|
| Engagement rate | 3.41% | 1.02% |
| Average likes | 184,529 | 25,711 |
| Average comments | 646 | 376 |
| Posts per week | 4.44 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
Sonytvofficial is a verified Instagram brand on Instagram, with 5.4M followers.
Sonytvofficial has 5,431,633 followers on Instagram (5.4M) as of Sep 19, 2026.
Sonytvofficial's engagement rate is 3.41%, calculated from average likes and comments per post relative to followers.
Posts by Sonytvofficial average 184,529 likes and 646 comments.
Sonytvofficial posts about 4 times per week on average.
Sonytvofficial is registered as a business account on Instagram and is verified.
Yes. Sonytvofficial carries the blue verified badge on Instagram.
A sponsored post from Sonytvofficial is estimated at $65,000 to $120,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
67,235
Avg Comments
646
15.5M
Engagement
1.39%
