The official Instagram account of #SonyAustralia. .
Followers
65.9K
Following
174
Total Posts
Engagement Rate
0.18%
Avg Likes
107
Avg Comments
Sony Australia is a verified business account. The account has built 65.9K followers on Instagram. To date Sony Australia has posted 1,287 times, currently around 2 posts a week. Typical posts draw 107 likes and 13 comments, putting engagement at 0.18%.
Counting 65.9K followers and 1,287 posts, Sonyaustralia sits in the InstME index as a business account.
Sonyaustralia's average post pulls 107 likes and 13 comments, roughly one interaction per 552 followers.
Roughly one in 8 likes comes with a comment, an unusually discussion-heavy audience.
Recent posting activity averages about one post per week.
With 65.9K followers but only 174 accounts followed back, Sonyaustralia shows the ratio of a well-established account.
Estimated sponsored-post value
$230–$430
Based on 65.9K followers and a 0.18% engagement rate, a single sponsored post by Sonyaustralia is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Sonyaustralia | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 1.45% |
| Average likes | 107 | 339 |
| Average comments | 13 | 18 |
| Posts per week | 1.7 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Sony Australia is a verified Instagram brand on Instagram, with 65.9K followers.
Sony Australia posts on Instagram as @sonyaustralia.
Sony Australia has 65,873 followers on Instagram (65.9K) as of Jul 9, 2026.
Sony Australia's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers.
Posts by Sony Australia average 107 likes and 13 comments.
Sony Australia posts about 2 times per week on average.
Sony Australia is registered as a business account on Instagram and is verified.
Yes. Sony Australia carries the blue verified badge on Instagram.
A sponsored post from Sony Australia is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,287
13
Posts / Week
1.7
Growth Score
3.6 / 100
Follower Ratio
378.6×
Engagement
0.29%
