Sony Portugal is a verified Tech brand on Instagram based in Portugal, tracked in the InstME index with 31.7K followers. Sony Portugal has shared 1,099 posts to date, currently around 4 posts a week. Posts average 72 likes and 11 comments, an engagement rate of 0.26%.
As a Tech account, Sony.portugal reaches 31.7K followers on Instagram across 1,099 published posts.
Among 14,872 Tech accounts with 10K–100K followers in the InstME index, Sony.portugal's 0.26% engagement rate comes in in the bottom quarter (median: 1.31%).
Followers weigh in with a comment about every 7 likes, an unusually discussion-heavy audience.
Lately Sony.portugal has been publishing about 4 posts per week.
Audience-quality analysis puts Sony.portugal at 88/100; roughly 10% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 231 others against 31.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$110–$210
Based on 31.7K followers and a 0.26% engagement rate, a single sponsored post by Sony.portugal is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sony.portugal | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 1.31% |
| Average likes | 72 | 321 |
| Average comments | 11 | 15 |
| Posts per week | 4.03 | 0.64 |
Median values from 14,872 Tech accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sony.portugal | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.73% |
| Average likes | 72 | 139 |
| Average comments | 11 | 6 |
| Posts per week | 4.03 | 2.01 |
Median values from 42 Tech accounts in Portugal with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Sony Portugal is a verified tech brand based in Portugal on Instagram, with 31.7K followers.
Sony Portugal posts on Instagram as @sony.portugal.
Sony Portugal has 31,673 followers on Instagram (31.7K) as of Jul 10, 2026.
Sony Portugal's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.31%) for Tech accounts with 10K–100K followers in the InstME index.
Posts by Sony Portugal average 72 likes and 11 comments.
Sony Portugal posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 10% of Sony Portugal's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Total Posts
1,099
Avg Comments
11
Predominantly men · mostly 18–34
Typical for Tech creators in Portugal, modeled from the niche, not measured for this account.
Content Focus
Primary: Tech
Engagement
2.25%
Sony Portugal is registered as a business account on Instagram and is verified.
Sony Portugal is categorized as a tech account in the InstME index, based on the profile's bio and Instagram category across 1,099 posts.
Sony Portugal's profile places the account in Portugal. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Sony Portugal carries the blue verified badge on Instagram.
A sponsored post from Sony Portugal is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
