Tactics that don’t fail | Precision gear & training to master every situation | Stay prepared #SOBTactical
Followers
984K
Following
466
Total Posts
Engagement Rate
0.31%
Avg Likes
2,983
Avg Comments
John ‘Shrek’ McPhee is a verified business account. The account has built 984K followers on Instagram. To date John ‘Shrek’ McPhee has posted 5,140 times, currently around 5 posts a week. Posts average 2,983 likes and 64 comments, an engagement rate of 0.31%.
The business account Sobtactical has posted 5,140 times on Instagram and drawn 984K followers.
Each post from Sobtactical averages 2,983 likes and 64 comments, or about one interaction per 323 followers.
Comments arrive at about one per 46 likes, a sign of a healthy amount of conversation.
Sobtactical maintains a rhythm of about 5 posts per week.
The account follows just 466 others against 984K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,400–$6,400
Based on 984K followers and a 0.31% engagement rate, a single sponsored post by Sobtactical is worth an estimated $3,400–$6,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Sobtactical | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 1.25% |
| Average likes | 2,983 | 2,985 |
| Average comments | 64 | 73 |
| Posts per week | 5.18 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 10, 2026
John ‘Shrek’ McPhee is a verified Instagram brand on Instagram, with 984K followers.
John ‘Shrek’ McPhee posts on Instagram as @sobtactical.
John ‘Shrek’ McPhee has 984,005 followers on Instagram (984K) as of Jul 10, 2026.
John ‘Shrek’ McPhee's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers.
Posts by John ‘Shrek’ McPhee average 2,983 likes and 64 comments.
John ‘Shrek’ McPhee posts about 5 times per week on average.
John ‘Shrek’ McPhee is registered as a business account on Instagram and is verified.
Yes. John ‘Shrek’ McPhee carries the blue verified badge on Instagram.
A sponsored post from John ‘Shrek’ McPhee is estimated at $3,400 to $6,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,140
64
Posts / Week
5.18
Growth Score
6.2 / 100
Follower Ratio
2111.6×
Engagement
6.84%
