Canada’s family grocery store since 1907 🍁 Fresh, local and always here for you. Shop with Sobeys for quality & community.
Sobeys is a verified Grocery Store brand based in Canada. The account has built 64.1K followers on Instagram. Sobeys has shared 2,461 posts to date, currently less than one post a week. Engagement runs at 0.73%, or about 287 likes and 179 comments per post.
The Grocery Store account Sobeys has posted 2,461 times on Instagram and drawn 64.1K followers.
Sobeys posts below the median for its size: a 0.73% engagement rate against accounts with 10K–100K followers in the InstME index.
Comments arrive at about one per 2 likes, a sign of an unusually discussion-heavy audience.
Lately Sobeys has been publishing less than one post per week.
Audience-quality analysis puts Sobeys at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$220–$420
Based on 64.1K followers and a 0.73% engagement rate, a single sponsored post by Sobeys is worth an estimated $220–$420. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Grocery Store
| Metric | Sobeys | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 1.45% |
| Average likes | 287 | 339 |
| Average comments | 179 | 18 |
| Posts per week | 0.19 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sobeys | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 1.18% |
| Average likes | 287 | 275 |
| Average comments | 179 | 19 |
| Posts per week | 0.19 | 0.61 |
Median values from 1,105 accounts in Canada with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Sobeys is a verified grocery store brand based in Canada on Instagram, with 64.1K followers.
Sobeys has 64,111 followers on Instagram (64.1K) as of Apr 23, 2026.
Sobeys's engagement rate is 0.73%, calculated from average likes and comments per post relative to followers.
Posts by Sobeys average 287 likes and 179 comments.
Sobeys posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Sobeys's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Sobeys is registered as a business account on Instagram and is verified.
Sobeys is categorized as a grocery store account in the InstME index, based on the profile's bio and Instagram category across 2,461 posts.
Sobeys's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,461
Avg Comments
179
Engagement
0.05%
Yes. Sobeys carries the blue verified badge on Instagram.
A sponsored post from Sobeys is estimated at $220 to $420. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
