The OG PB&J hits different with Smucker’s jam. Looks good, tastes better. A classic for a reason. For The Best Part of the Sandwich:
Followers
93.8K
Following
307
Total Posts
Engagement Rate
0.12%
Avg Likes
100
Avg Comments
Reaching 93.8K followers on Instagram, Smucker's is a verified Alimentos y bebidas brand. Smucker's has shared 932 posts to date, currently less than one post a week. Posts average 100 likes and 15 comments, an engagement rate of 0.12%.
Tracked in the InstME index, Smuckersbrand is an Alimentos y bebidas account with 93.8K followers and a back catalogue of 932 posts.
Smuckersbrand's posts draw around 100 likes and 15 comments each, close to one interaction for every 819 followers.
At one comment per 7 likes, the ratio points to an unusually discussion-heavy audience.
Video posts from Smuckersbrand average 378.9 views.
In recent weeks Smuckersbrand has kept to less than one post per week.
Smuckersbrand keeps its following list short (307) relative to 93.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$330–$610
Based on 93.8K followers and a 0.12% engagement rate, a single sponsored post by Smuckersbrand is worth an estimated $330–$610. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Alimentos y bebidas
| Metric | Smuckersbrand | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.45% |
| Average likes | 100 | 339 |
| Average comments | 15 | 18 |
| Posts per week | 0.79 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
Smucker's is a verified alimentos y bebidas brand on Instagram, with 93.8K followers.
Smucker's posts on Instagram as @smuckersbrand.
Smucker's has 93,835 followers on Instagram (93.8K) as of Apr 10, 2026.
Smucker's's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers.
Posts by Smucker's average 100 likes and 15 comments.
Smucker's posts less than once a week on average.
Smucker's is registered as a business account on Instagram and is verified.
Smucker's is categorized as an alimentos y bebidas account in the InstME index, based on the profile's bio and Instagram category across 932 posts.
Yes. Smucker's carries the blue verified badge on Instagram.
A sponsored post from Smucker's is estimated at $330 to $610. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
932
15
Avg Views
379
Posts / Week
0.79
Growth Score
2.4 / 100
Engagement
0.27%
