🏝 | A cidade maravilhosa no Instagram @prefeitura_rio #rio #turismo
Outreach This Creator For FreeSecretaria Municipal de Turismo da Cidade Rio is a business account on Instagram, tracked in the InstME index with 58.8K followers. To date Secretaria Municipal de Turismo da Cidade Rio has posted 1,187 times, currently around 4 posts a week. Typical posts draw 267 likes and 56 comments, putting engagement at 0.55%.
Counting 58.8K followers and 1,187 posts, Smtur.rio sits in the InstME index as a business account.
At 0.55%, Smtur.rio's engagement rate is below the median relative to accounts with 10K–100K followers.
One comment lands for every 5 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Smtur.rio sits at about 4 posts per week.
Smtur.rio comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 58.8K followers but only 580 accounts followed back, Smtur.rio shows the ratio of a well-established account.
Estimated sponsored-post value
$210–$380
Based on 58.8K followers and a 0.55% engagement rate, a single sponsored post by Smtur.rio is worth an estimated $210–$380. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Smtur.rio | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 1.45% |
| Average likes | 267 | 339 |
| Average comments | 56 | 18 |
| Posts per week | 4.47 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 29, 2026
Secretaria Municipal de Turismo da Cidade Rio is a Instagram brand on Instagram, with 58.8K followers.
Secretaria Municipal de Turismo da Cidade Rio posts on Instagram as @smtur.rio.
Secretaria Municipal de Turismo da Cidade Rio has 58,769 followers on Instagram (58.8K) as of Sep 29, 2026.
Secretaria Municipal de Turismo da Cidade Rio's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers.
Posts by Secretaria Municipal de Turismo da Cidade Rio average 267 likes and 56 comments.
Secretaria Municipal de Turismo da Cidade Rio posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 5% of Secretaria Municipal de Turismo da Cidade Rio's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
1,187
Avg Comments
56
Engagement
30.57%
Secretaria Municipal de Turismo da Cidade Rio is registered as a business account on Instagram.
A sponsored post from Secretaria Municipal de Turismo da Cidade Rio is estimated at $210 to $380. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
