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370.2K
Following
2.1K
Total Posts
Engagement Rate
0.32%
Avg Likes
1,174
Avg Comments
Smorgasburg is a Festival brand, with 370.2K followers on Instagram. To date Smorgasburg has posted 3,647 times, currently around 6 posts a week. Engagement runs at 0.32%, or about 1,174 likes and 26 comments per post.
With 370.2K followers across 3,647 posts, Smorgasburg is one of the Festival accounts tracked in the InstME index.
Posts by Smorgasburg tend to gather 1,174 likes and 26 comments, about one interaction per 308 followers.
At one comment per 45 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Smorgasburg has published about 6 posts per week.
Smorgasburg keeps its following list short (2,086) relative to 370.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,300–$2,400
Based on 370.2K followers and a 0.32% engagement rate, a single sponsored post by Smorgasburg is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Festival
| Metric | Smorgasburg | Cohort median |
|---|---|---|
| Engagement rate | 0.32% | 1.25% |
| Average likes | 1,174 | 2,985 |
| Average comments | 26 | 73 |
| Posts per week | 6.43 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Smorgasburg is a festival brand on Instagram, with 370.2K followers.
Smorgasburg has 370,216 followers on Instagram (370.2K) as of Apr 23, 2026.
Smorgasburg's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers.
Posts by Smorgasburg average 1,174 likes and 26 comments.
Smorgasburg posts about 6 times per week on average.
Smorgasburg is registered as a business account on Instagram.
Smorgasburg is categorized as a festival account in the InstME index, based on the profile's bio and Instagram category across 3,647 posts.
A sponsored post from Smorgasburg is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,647
26
Posts / Week
6.43
Growth Score
6.4 / 100
Follower Ratio
177.5×
Engagement
1.48%
