Official account of Smirnoff 🍸🧊 World’s vodka 🌏 Sip responsibly. 21+ to follow. Share with 21+ only.
Smirnoff is a verified business account. The account has built 253.6K followers on Instagram. Smirnoff has shared 1,771 posts to date, currently around 8 posts a week. Posts average 169 likes and 47 comments, an engagement rate of 0.09%.
The business account Smirnoffusa has posted 1,771 times on Instagram and drawn 253.6K followers.
Each post from Smirnoffusa averages 169 likes and 47 comments, or about one interaction per 1,174 followers.
Comments arrive at about one per 4 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Smirnoffusa sits at about 8 posts per week, more than one per day.
The account follows just 370 others against 253.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$890–$1,600
Based on 253.6K followers and a 0.09% engagement rate, a single sponsored post by Smirnoffusa is worth an estimated $890–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Smirnoffusa | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.25% |
| Average likes | 169 | 2,985 |
| Average comments | 47 | 73 |
| Posts per week | 8.49 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 12, 2026
Smirnoff is a verified Instagram brand on Instagram, with 253.6K followers.
Smirnoff posts on Instagram as @smirnoffusa.
Smirnoff has 253,553 followers on Instagram (253.6K) as of Jul 12, 2026.
Smirnoff's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by Smirnoff average 169 likes and 47 comments.
Smirnoff posts about 8 times per week on average.
Smirnoff is registered as a business account on Instagram and is verified.
Yes. Smirnoff carries the blue verified badge on Instagram.
A sponsored post from Smirnoff is estimated at $890 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
1,771
Avg Comments
47
Engagement
0.71%
