Official account of Smirnoff 🍸🧊 World’s #1 vodka 🌏 Sip responsibly. 21+ to follow. Share with 21+ only.
www.smirnoff.com/en-us/fan-editFollowers
253.6K
Following
370
Total Posts
Engagement Rate
0.09%
Avg Likes
169
Avg Comments
With 253.6K followers across 1,771 posts, Smirnoffusa is one of the business accounts tracked in the InstME index.
On average, Smirnoffusa's posts earn 169 likes and 47 comments, about one interaction per 1,174 followers.
The comment-to-like ratio works out to one comment per 4 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 8 posts per week — more than one per day.
The account follows just 370 others against 253.6K followers — a ratio typical of established creators and brands.
| Metric | Smirnoffusa | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.31% |
| Average likes | 169 | 3,232 |
| Average comments | 47 | 79 |
| Posts per week | 8.49 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Data last updated: Jul 12, 2026
Smirnoffusa has 253,553 followers on Instagram (253.6K) as of Jul 12, 2026.
Smirnoffusa's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by Smirnoffusa average 169 likes and 47 comments.
Smirnoffusa posts about 8 times per week on average.
Smirnoffusa is registered as a business account on Instagram and is verified.
1,771
47
Avg Views
0
Posts / Week
8.49
Growth Score
1.8 / 100
754.8K
Engagement
0.2%
