Smile FM is a bilingual (Eng & Afrikaans) adult contemporary radio station, in the greater Cape Town Metropole. Playing more 80s than anyone else
Outreach This Creator For FreeFollowers
23.5K
Following
785
Total Posts
Engagement Rate
0.63%
Avg Likes
137
Avg Comments
On Instagram, Smile 90.4 FM is a business account based in South Africa with an audience of 23.5K. Smile 90.4 FM has shared 3,874 posts to date, currently around 28 posts a week. Posts average 137 likes and 11 comments, an engagement rate of 0.63%.
Smile904fm shows up in the InstME index as a business account, 23.5K followers, 3,874 posts.
A typical post by Smile904fm collects about 137 likes and 11 comments, roughly one interaction for every 159 followers.
The audience comments once per 13 likes on average, an unusually discussion-heavy audience.
Smile904fm keeps a posting cadence of about 28 posts per week, more than one per day.
Estimated sponsored-post value
$82–$150
Based on 23.5K followers and a 0.63% engagement rate, a single sponsored post by Smile904fm is worth an estimated $82–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Smile904fm | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 1.45% |
| Average likes | 137 | 339 |
| Average comments | 11 | 18 |
| Posts per week | 28 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Smile904fm | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 0.92% |
| Average likes | 137 | 241 |
| Average comments | 11 | 13 |
| Posts per week | 28 | 0.61 |
Median values from 449 accounts in South Africa with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 28, 2026
Smile 90.4 FM is a Instagram brand based in South Africa on Instagram, with 23.5K followers.
Smile 90.4 FM posts on Instagram as @smile904fm.
Smile 90.4 FM has 23,549 followers on Instagram (23.5K) as of Aug 28, 2026.
Smile 90.4 FM's engagement rate is 0.63%, calculated from average likes and comments per post relative to followers.
Posts by Smile 90.4 FM average 137 likes and 11 comments.
Smile 90.4 FM posts about 28 times per week on average.
Smile 90.4 FM is registered as a business account on Instagram.
Smile 90.4 FM's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Smile 90.4 FM is estimated at $82 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,874
11
Posts / Week
28
Growth Score
12.6 / 100
Last Post
4 days ago
70.6K
Engagement
2.31%
