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96.1K
Following
110
Total Posts
Engagement Rate
0.07%
Avg Likes
71
Avg Comments
Smathers & Branson is a business account on Instagram, tracked in the InstME index with 96.1K followers. To date Smathers & Branson has posted 837 times, currently around 1 post a week. Posts average 71 likes and 0 comments, an engagement rate of 0.07%.
Smathersandbranson has built an audience of 96.1K followers on Instagram over 837 posts as a business account.
Benchmarked against accounts with 10K–100K followers, the 0.07% engagement rate Smathersandbranson posts is in the bottom 6%.
One comment lands for every 285 likes, which reads as an audience that mostly engages through likes.
Smathersandbranson's output runs to about one post per week.
At 58/100 on audience quality, Smathersandbranson carries an estimated 35% low-quality or inactive followers, a mixed signal worth reviewing before partnering.
The account follows just 110 others against 96.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$340–$620
Based on 96.1K followers and a 0.07% engagement rate, a single sponsored post by Smathersandbranson is worth an estimated $340–$620. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Smathersandbranson | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.45% |
| Average likes | 71 | 339 |
| Average comments | 0 | 18 |
| Posts per week | 1.06 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Smathers & Branson is a Instagram brand on Instagram, with 96.1K followers.
Smathers & Branson posts on Instagram as @smathersandbranson.
Smathers & Branson has 96,061 followers on Instagram (96.1K) as of Jul 15, 2026.
Smathers & Branson's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Smathers & Branson average 71 likes and 0 comments.
Smathers & Branson posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 35% of Smathers & Branson's followers are low-quality or inactive, giving an audience-quality score of 58/100.
Smathers & Branson is registered as a business account on Instagram.
A sponsored post from Smathers & Branson is estimated at $340 to $620. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
837
0
Posts / Week
1.06
Growth Score
1.4 / 100
ER Rank
6th
Engagement
0.26%
