Design Studio led by Shona McElroy. Featured in AD, Elle Decor and Vogue. Belle Award Winner. House & Garden Best Room Winner.
smac studio is a verified Home & DIY brand based in Australia. The account has built 54.3K followers on Instagram. Its posts sit across home & diy and art. smac studio has shared 781 posts to date, currently less than one post a week. Typical posts draw 1,163 likes and 31 comments, putting engagement at 2.2%.
Counting 54.3K followers and 781 posts, Smac_studio sits in the InstME index as a Home & DIY account.
Benchmarked against 1,345 Home & DIY accounts with 10K–100K followers, Smac_studio posts a 2.2% engagement rate that is above the median of 0.75%.
Followers weigh in with a comment about every 37 likes, a healthy amount of conversation.
Posting frequency for Smac_studio sits at less than one post per week.
Estimated sponsored-post value
$420–$780
Based on 54.3K followers and a 2.2% engagement rate, a single sponsored post by Smac_studio is worth an estimated $420–$780. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Art
| Metric | Smac_studio | Cohort median |
|---|---|---|
| Engagement rate | 2.2% | 0.75% |
| Average likes | 1,163 | 200 |
| Average comments | 31 | 9 |
| Posts per week | 0.55 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Smac_studio | Cohort median |
|---|---|---|
| Engagement rate | 2.2% | 0.51% |
| Average likes | 1,163 | 195 |
| Average comments | 31 | 8 |
| Posts per week | 0.55 | 1.61 |
Median values from 30 Home & DIY accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
smac studio is a verified home & diy brand based in Australia on Instagram, with 54.3K followers.
smac studio posts on Instagram as @smac_studio.
smac studio has 54,298 followers on Instagram (54.3K) as of Sep 10, 2026.
smac studio's engagement rate is 2.2%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by smac studio average 1,163 likes and 31 comments.
smac studio posts less than once a week on average.
smac studio is registered as a business account on Instagram and is verified.
smac studio is categorized as a home & diy and art account in the InstME index, based on the profile's bio and Instagram category across 781 posts.
smac studio's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
31
Engagement
100%
Yes. smac studio carries the blue verified badge on Instagram.
A sponsored post from smac studio is estimated at $420 to $780. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
