Reaching 91.2K followers on Instagram, Sleep Number is a verified Home & DIY brand based in United States. To date Sleep Number has posted 811 times, currently around 2 posts a week. Posts average 506 likes and 18 comments, an engagement rate of 0.57%.
Sleepnumber's Instagram presence spans 811 posts and 91.2K followers, profiling it as a Home & DIY account.
For Home & DIY accounts with 10K–100K followers, Sleepnumber's 0.57% engagement rate is below the median of 0.75%, a read from 1,345 accounts in the InstME index.
The audience comments once per 29 likes on average, a healthy amount of conversation.
Video content averages 227.5K views, 2.5× the follower count, a sign posts regularly travel beyond the existing audience.
Sleepnumber currently publishes about 2 posts per week.
InstME estimates 0% of Sleepnumber's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Sleepnumber follows only 391 accounts while being followed by 91.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$320–$590
Based on 91.2K followers and a 0.57% engagement rate, a single sponsored post by Sleepnumber is worth an estimated $320–$590. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sleepnumber | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 0.75% |
| Average likes | 506 | 200 |
| Average comments | 18 | 9 |
| Posts per week | 2.48 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sleepnumber | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 0.55% |
| Average likes | 506 | 132 |
| Average comments | 18 | 7 |
| Posts per week | 2.48 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Sleep Number is a verified home & diy brand based in United States on Instagram, with 91.2K followers.
Sleep Number posts on Instagram as @sleepnumber.
Sleep Number has 91,190 followers on Instagram (91.2K) as of Jul 15, 2026.
Sleep Number's engagement rate is 0.57%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Sleep Number average 506 likes and 18 comments.
Sleep Number posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Sleep Number's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
811
Avg Comments
18
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.85%
Sleep Number is registered as a business account on Instagram and is verified.
Sleep Number is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 811 posts.
Sleep Number's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Sleep Number carries the blue verified badge on Instagram.
A sponsored post from Sleep Number is estimated at $320 to $590. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
