Styling you since 2015 Owned by: Mon-Fri 10-5 | Sat 10-4 Shop Chic Home: Shop online & in our app! 👇
Followers
21.3K
Following
988
Total Posts
Engagement Rate
0.66%
Avg Likes
130
Avg Comments
CHIC is a verified Home & DIY brand, with 21.3K followers on Instagram. CHIC has shared 7,898 posts to date, currently less than one post a week. Engagement runs at 0.66%, or about 130 likes and 10 comments per post.
Tracked in the InstME index, Shopthechicgirl is a Home & DIY account with 21.3K followers and a back catalogue of 7,898 posts.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Shopthechicgirl's 0.66% engagement rate lands below the median of 0.75%.
The like-to-comment split is roughly 13 to one, indicating an unusually discussion-heavy audience.
Video posts from Shopthechicgirl average 1.4K views.
In recent weeks Shopthechicgirl has kept to less than one post per week.
Shopthechicgirl scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$74–$140
Based on 21.3K followers and a 0.66% engagement rate, a single sponsored post by Shopthechicgirl is worth an estimated $74–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Shopthechicgirl | Cohort median |
|---|---|---|
| Engagement rate | 0.66% | 0.75% |
| Average likes | 130 | 200 |
| Average comments | 10 | 9 |
| Posts per week | 0.12 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
CHIC is a verified home & diy brand on Instagram, with 21.3K followers.
CHIC posts on Instagram as @shopthechicgirl.
CHIC has 21,280 followers on Instagram (21.3K) as of Apr 6, 2026.
CHIC's engagement rate is 0.66%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by CHIC average 130 likes and 10 comments.
CHIC posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of CHIC's followers are low-quality or inactive, giving an audience-quality score of 100/100.
CHIC is registered as a business account on Instagram and is verified.
CHIC is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 7,898 posts.
Yes. CHIC carries the blue verified badge on Instagram.
7,898
10
Avg Views
1,357
Posts / Week
0.12
Growth Score
13.2 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
1.51%
A sponsored post from CHIC is estimated at $74 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
