Home of the award-winning Shnuggle Baby Bath, Air Lite Crib & other sleeptime, bathtime & change time baby essentials 🫧 ☁️ 🍼 Tag us using #shnuggle
Outreach This Creator For FreeShnuggle | Clever Baby Products runs a Home & DIY brand account with 49.5K followers on Instagram. Shnuggle | Clever Baby Products has shared 2,777 posts to date, currently less than one post a week. Engagement runs at 0.22%, or about 102 likes and 6 comments per post.
The Home & DIY account Shnuggle has posted 2,777 times on Instagram and drawn 49.5K followers.
Among 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Shnuggle's 0.22% engagement rate comes in in the bottom quarter (median: 0.75%).
Roughly one in 18 likes comes with a comment, an unusually discussion-heavy audience.
Posting frequency for Shnuggle sits at less than one post per week.
Estimated sponsored-post value
$170–$320
Based on 49.5K followers and a 0.22% engagement rate, a single sponsored post by Shnuggle is worth an estimated $170–$320. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Shnuggle | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 0.75% |
| Average likes | 102 | 200 |
| Average comments | 6 | 9 |
| Posts per week | 0.19 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
Shnuggle | Clever Baby Products is a home & diy brand on Instagram, with 49.5K followers.
Shnuggle | Clever Baby Products posts on Instagram as @shnuggle.
Shnuggle | Clever Baby Products has 49,492 followers on Instagram (49.5K) as of Sep 18, 2026.
Shnuggle | Clever Baby Products's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Shnuggle | Clever Baby Products average 102 likes and 6 comments.
Shnuggle | Clever Baby Products posts less than once a week on average.
Shnuggle | Clever Baby Products is registered as a business account on Instagram.
Total Posts
2,777
Avg Comments
6
145.8K
Engagement
0.73%
Shnuggle | Clever Baby Products is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,777 posts.
A sponsored post from Shnuggle | Clever Baby Products is estimated at $170 to $320. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
