🥰 Independent record label from Bristol 🎈Click below for new releases…
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39.6K
Following
338
Total Posts
Engagement Rate
0.48%
Avg Likes
179
Avg Comments
Shall Not Fade is a Record label brand. The account has built 39.6K followers on Instagram. To date Shall Not Fade has posted 2,128 times, currently around 1 post a week. Posts average 179 likes and 13 comments, an engagement rate of 0.48%.
The Record label account Shallnotfade has posted 2,128 times on Instagram and drawn 39.6K followers.
Shallnotfade's average post pulls 179 likes and 13 comments, roughly one interaction per 206 followers.
Roughly one in 13 likes comes with a comment, an unusually discussion-heavy audience.
Posting frequency for Shallnotfade sits at about one post per week.
The account follows just 338 others against 39.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$140–$260
Based on 39.6K followers and a 0.48% engagement rate, a single sponsored post by Shallnotfade is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Record label
| Metric | Shallnotfade | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 1.45% |
| Average likes | 179 | 339 |
| Average comments | 13 | 18 |
| Posts per week | 1.22 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Shall Not Fade is a record label brand on Instagram, with 39.6K followers.
Shall Not Fade posts on Instagram as @shallnotfade.
Shall Not Fade has 39,623 followers on Instagram (39.6K) as of Jul 14, 2026.
Shall Not Fade's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers.
Posts by Shall Not Fade average 179 likes and 13 comments.
Shall Not Fade posts about 1 time per week on average.
Shall Not Fade is registered as a business account on Instagram.
Shall Not Fade is categorized as a record label account in the InstME index, based on the profile's bio and Instagram category across 2,128 posts.
A sponsored post from Shall Not Fade is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,128
13
Posts / Week
1.22
Growth Score
9.6 / 100
Follower Ratio
117.2×
Engagement
0.21%
