Reporting on the people, power, and culture shaping San Francisco.
The San Francisco Standard is a verified News & media website brand, with 231.4K followers on Instagram. To date The San Francisco Standard has posted 5,106 times, currently around 42 posts a week. Posts average 1,179 likes and 58 comments, an engagement rate of 0.53%.
Sfstandard's Instagram presence spans 5,106 posts and 231.4K followers, profiling it as a News & media website account.
A typical post by Sfstandard collects about 1,179 likes and 58 comments, roughly one interaction for every 187 followers.
Followers leave about one comment for every 20 likes, a healthy amount of conversation.
Sfstandard currently publishes about 42 posts per week, more than one per day.
Sfstandard follows only 287 accounts while being followed by 231.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$810–$1,500
Based on 231.4K followers and a 0.53% engagement rate, a single sponsored post by Sfstandard is worth an estimated $810–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: News & media website
| Metric | Sfstandard | Cohort median |
|---|---|---|
| Engagement rate | 0.53% | 1.25% |
| Average likes | 1,179 | 2,985 |
| Average comments | 58 | 73 |
| Posts per week | 42.36 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 12, 2026
The San Francisco Standard is a verified news & media website brand on Instagram, with 231.4K followers.
The San Francisco Standard posts on Instagram as @sfstandard.
The San Francisco Standard has 231,442 followers on Instagram (231.4K) as of Jul 12, 2026.
The San Francisco Standard's engagement rate is 0.53%, calculated from average likes and comments per post relative to followers.
Posts by The San Francisco Standard average 1,179 likes and 58 comments.
The San Francisco Standard posts about 42 times per week on average.
The San Francisco Standard is registered as a business account on Instagram and is verified.
The San Francisco Standard is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 5,106 posts.
Avg Comments
58
2.5M
Engagement
0%
Yes. The San Francisco Standard carries the blue verified badge on Instagram.
A sponsored post from The San Francisco Standard is estimated at $810 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
