London | Lisbon A workspace as creative as you @librerialondon - a bookshop curated by Second Home
Outreach This Creator For FreeSECOND HOME is a Home & DIY brand, with 33.8K followers on Instagram. SECOND HOME has shared 2,431 posts to date, currently less than one post a week. Engagement runs at 0.41%, or about 132 likes and 5 comments per post.
Tracked in the InstME index, Secondhome_io is a Home & DIY account with 33.8K followers and a back catalogue of 2,431 posts.
Secondhome_io records a 0.41% engagement rate, below the median of 0.75% for the 1,345 Home & DIY accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 27 to one, indicating a healthy amount of conversation.
Secondhome_io currently publishes less than one post per week.
Estimated sponsored-post value
$120–$220
Based on 33.8K followers and a 0.41% engagement rate, a single sponsored post by Secondhome_io is worth an estimated $120–$220. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Secondhome_io | Cohort median |
|---|---|---|
| Engagement rate | 0.41% | 0.75% |
| Average likes | 132 | 200 |
| Average comments | 5 | 9 |
| Posts per week | 0.22 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 28, 2026
SECOND HOME is a home & diy brand on Instagram, with 33.8K followers.
SECOND HOME posts on Instagram as @secondhome_io.
SECOND HOME has 33,829 followers on Instagram (33.8K) as of Sep 28, 2026.
SECOND HOME's engagement rate is 0.41%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by SECOND HOME average 132 likes and 5 comments.
SECOND HOME posts less than once a week on average.
SECOND HOME is registered as a business account on Instagram.
SECOND HOME is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,431 posts.
A sponsored post from SECOND HOME is estimated at $120 to $220. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
2,431
Avg Comments
5
99.9K
Engagement
9.62%
