Your home for comedy in New York City. 🗽 #TheSecondCityNYC
Followers
22.7K
Following
516
Total Posts
Engagement Rate
0.35%
Avg Likes
77
Avg Comments
The Second City NYC is a verified Comedy brand on Instagram based in United States, tracked in the InstME index with 22.7K followers. Its posts sit across comedy and home & diy. To date The Second City NYC has posted 1,260 times, currently around 4 posts a week. Typical posts draw 77 likes and 4 comments, putting engagement at 0.35%.
Counting 22.7K followers and 1,260 posts, Secondcitynyc sits in the InstME index as a Comedy account.
Compared with 514 other Comedy accounts with 10K–100K followers in the InstME index, Secondcitynyc's 0.35% engagement rate is in the bottom quarter (median: 5.52%).
Followers weigh in with a comment about every 21 likes, a healthy amount of conversation.
Video content from Secondcitynyc draws about 472 views.
Lately Secondcitynyc has been publishing about 4 posts per week.
Audience-quality analysis puts Secondcitynyc at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$79–$150
Based on 22.7K followers and a 0.35% engagement rate, a single sponsored post by Secondcitynyc is worth an estimated $79–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Secondcitynyc | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 5.52% |
| Average likes | 77 | 2,043 |
| Average comments | 4 | 45 |
| Posts per week | 3.5 | 0.34 |
Median values from 514 Comedy accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Secondcitynyc | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 1.97% |
| Average likes | 77 | 444 |
| Average comments | 4 | 14 |
| Posts per week | 3.5 | 0.64 |
Median values from 63 Comedy accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
The Second City NYC is a verified comedy brand based in United States on Instagram, with 22.7K followers.
The Second City NYC posts on Instagram as @secondcitynyc.
The Second City NYC has 22,679 followers on Instagram (22.7K) as of Apr 10, 2026.
The Second City NYC's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 5.52%) for Comedy accounts with 10K–100K followers in the InstME index.
Posts by The Second City NYC average 77 likes and 4 comments.
The Second City NYC posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Second City NYC's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Second City NYC is registered as a business account on Instagram and is verified.
1,260
4
Avg Views
472
Posts / Week
3.5
Growth Score
7 / 100
More men than women · mostly 16–30
Typical for Comedy creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Comedy
Secondary: Home & DIY
Engagement
27.25%
The Second City NYC is categorized as a comedy and home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,260 posts.
The Second City NYC's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Second City NYC carries the blue verified badge on Instagram.
A sponsored post from The Second City NYC is estimated at $79 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
