S
Brand
SBS celebrates the world's diverse stories 📚 Watch SBS on your television and on @SBSOnDemand 💻 See website for T&C and privacy policy.
sprout.link/sbs_australiaAudience
Browse top profilesFollowers
314K
Following
277
Total Posts
Engagement & Performance
Engagement Rate
3.68%
Avg Likes
11,276
Avg Comments
What the numbers say about Sbs_australia
With 314K followers across 6,314 posts, Sbs_australia is one of the business accounts tracked in the InstME index.
On average, Sbs_australia's posts earn 11,276 likes and 283 comments, about one interaction per 27 followers.
The comment-to-like ratio works out to one comment per 40 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about one post per week.
The account follows just 277 others against 314K followers — a ratio typical of established creators and brands.
Sbs_australia vs similar accounts
| Metric | Sbs_australia | Cohort median |
|---|---|---|
| Engagement rate | 3.68% | 1.31% |
| Average likes | 11,276 | 3,232 |
| Average comments | 283 | 79 |
| Posts per week | 1.43 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 11, 2026
How Sbs_australia's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Sbs_australia: (11,276 avg likes + 283 avg comments) ÷ 313,975 followers × 100 ≈ 3.68%.
Frequently asked questions about Sbs_australia
How many followers does Sbs_australia have?
Sbs_australia has 313,975 followers on Instagram (314K) as of Jul 11, 2026.
What is Sbs_australia's engagement rate?
Sbs_australia's engagement rate is 3.68%, calculated from average likes and comments per post relative to followers.
How many likes does Sbs_australia average per post?
Posts by Sbs_australia average 11,276 likes and 283 comments.
How often does Sbs_australia post on Instagram?
Sbs_australia posts about 1 time per week on average.
Is Sbs_australia a business or creator account?
Sbs_australia is registered as a business account on Instagram and is verified.
