SBS celebrates the world's diverse stories 📚 Watch SBS on your television and on @SBSOnDemand 💻 See website for T&C and privacy policy.
Followers
314K
Following
277
Total Posts
Engagement Rate
3.68%
Avg Likes
11,276
Avg Comments
SBS Australia is a verified business account. The account has built 314K followers on Instagram. The account has published 6,314 posts, currently around 1 post a week. Posts average 11,276 likes and 283 comments, an engagement rate of 3.68%.
The business account Sbs_australia has posted 6,314 times on Instagram and drawn 314K followers.
Sbs_australia averages 11,276 likes and 283 comments per post, roughly one interaction for every 27 of its followers.
One comment lands for every 40 likes, which reads as a healthy amount of conversation.
Sbs_australia maintains a rhythm of about one post per week.
The account follows just 277 others against 314K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$4,000–$7,500
Based on 314K followers and a 3.68% engagement rate, a single sponsored post by Sbs_australia is worth an estimated $4,000–$7,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Sbs_australia | Cohort median |
|---|---|---|
| Engagement rate | 3.68% | 1.25% |
| Average likes | 11,276 | 2,985 |
| Average comments | 283 | 73 |
| Posts per week | 1.43 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
SBS Australia is a verified Instagram brand on Instagram, with 314K followers.
SBS Australia posts on Instagram as @sbs_australia.
SBS Australia has 313,975 followers on Instagram (314K) as of Jul 11, 2026.
SBS Australia's engagement rate is 3.68%, calculated from average likes and comments per post relative to followers.
Posts by SBS Australia average 11,276 likes and 283 comments.
SBS Australia posts about 1 time per week on average.
SBS Australia is registered as a business account on Instagram and is verified.
Yes. SBS Australia carries the blue verified badge on Instagram.
A sponsored post from SBS Australia is estimated at $4,000 to $7,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
6,314
283
Posts / Week
1.43
Growth Score
73.6 / 100
Follower Ratio
1133.5×
Engagement
0.58%
