The official Instagram page documenting NYPD Sergeants performing "The Toughest Job in the World."
Outreach This Creator For FreeFollowers
12.4K
Following
370
Total Posts
Engagement Rate
1.16%
Avg Likes
138
Avg Comments
Sergeants Benevolent Assoc. runs a Labor Union brand account based in United States with 12.4K followers on Instagram. The account has published 857 posts, currently around 21 posts a week. Typical posts draw 138 likes and 6 comments, putting engagement at 1.16%.
As a Labor Union account, Sbanypd reaches 12.4K followers on Instagram across 857 published posts.
Across recent posts, Sbanypd picks up 138 likes and 6 comments on average, one interaction per 86 followers.
Followers weigh in with a comment about every 22 likes, a healthy amount of conversation.
Sbanypd maintains a rhythm of about 21 posts per week, more than one per day.
Estimated sponsored-post value
$51–$94
Based on 12.4K followers and a 1.16% engagement rate, a single sponsored post by Sbanypd is worth an estimated $51–$94. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Labor Union
| Metric | Sbanypd | Cohort median |
|---|---|---|
| Engagement rate | 1.16% | 1.45% |
| Average likes | 138 | 339 |
| Average comments | 6 | 18 |
| Posts per week | 21.2 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sbanypd | Cohort median |
|---|---|---|
| Engagement rate | 1.16% | 0.9% |
| Average likes | 138 | 193 |
| Average comments | 6 | 10 |
| Posts per week | 21.2 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 9, 2026
Sergeants Benevolent Assoc. is a labor union brand based in United States on Instagram, with 12.4K followers.
Sergeants Benevolent Assoc. posts on Instagram as @sbanypd.
Sergeants Benevolent Assoc. has 12,443 followers on Instagram (12.4K) as of Jul 9, 2026.
Sergeants Benevolent Assoc.'s engagement rate is 1.16%, calculated from average likes and comments per post relative to followers.
Posts by Sergeants Benevolent Assoc. average 138 likes and 6 comments.
Sergeants Benevolent Assoc. posts about 21 times per week on average.
Sergeants Benevolent Assoc. is registered as a business account on Instagram.
Sergeants Benevolent Assoc. is categorized as a labor union account in the InstME index, based on the profile's bio and Instagram category across 857 posts.
857
6
Posts / Week
21.2
Growth Score
23.2 / 100
Follower Ratio
33.6×
Engagement
21.88%
Sergeants Benevolent Assoc.'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Sergeants Benevolent Assoc. is estimated at $51 to $94. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
