Sculptural bedroom furniture exploring the materiality of quiet. Designed and produced in Ry, Denmark.
Outreach This Creator For FreeOn Instagram, RYE is a Furniture brand based in Denmark with an audience of 22.5K. To date RYE has posted 63 times, currently less than one post a week. Typical posts draw 55 likes and 8 comments, putting engagement at 0.28%.
Rye_sleep operates a Furniture account on Instagram, pairing 22.5K followers with 63 posts.
Typical engagement for Rye_sleep runs to 55 likes and 8 comments a post, one interaction per 360 followers.
The audience comments once per 7 likes on average, an unusually discussion-heavy audience.
Video posts average 5.7K views, reaching roughly 26% of Rye_sleep's follower base per post.
In recent weeks Rye_sleep has kept to less than one post per week.
Estimated sponsored-post value
$79–$150
Based on 22.5K followers and a 0.28% engagement rate, a single sponsored post by Rye_sleep is worth an estimated $79–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Furniture
| Metric | Rye_sleep | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 1.45% |
| Average likes | 55 | 339 |
| Average comments | 8 | 18 |
| Posts per week | 0.31 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rye_sleep | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 0.99% |
| Average likes | 55 | 270 |
| Average comments | 8 | 9 |
| Posts per week | 0.31 | 0.89 |
Median values from 107 accounts in Denmark with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
RYE is a furniture brand based in Denmark on Instagram, with 22.5K followers.
RYE posts on Instagram as @rye_sleep.
RYE has 22,477 followers on Instagram (22.5K) as of Aug 11, 2026.
RYE's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers.
Posts by RYE average 55 likes and 8 comments.
RYE posts less than once a week on average.
RYE is registered as a business account on Instagram.
RYE is categorized as a furniture account in the InstME index, based on the profile's bio and Instagram category across 63 posts.
Total Posts
63
Avg Comments
8
Engagement
0.33%
RYE's profile places the account in Denmark. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from RYE is estimated at $79 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
