Sculptural bedroom furniture exploring the materiality of quiet. Designed and produced in Ry, Denmark.
Outreach This Creator For FreeFollowers
22.5K
Following
750
Total Posts
Engagement Rate
0.28%
Avg Likes
55
Avg Comments
On Instagram, RYE is a Furniture brand based in Denmark with an audience of 22.5K. To date RYE has posted 63 times, currently less than one post a week. Typical posts draw 55 likes and 8 comments, putting engagement at 0.28%.
Rye_sleep operates a Furniture account on Instagram, pairing 22.5K followers with 63 posts.
Typical engagement for Rye_sleep runs to 55 likes and 8 comments a post, one interaction per 360 followers.
The audience comments once per 7 likes on average, an unusually discussion-heavy audience.
Video posts average 5.7K views, reaching roughly 26% of Rye_sleep's follower base per post.
In recent weeks Rye_sleep has kept to less than one post per week.
Estimated sponsored-post value
$79–$150
Based on 22.5K followers and a 0.28% engagement rate, a single sponsored post by Rye_sleep is worth an estimated $79–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Furniture
| Metric | Rye_sleep | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 1.45% |
| Average likes | 55 | 339 |
| Average comments | 8 | 18 |
| Posts per week | 0.31 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rye_sleep | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 0.99% |
| Average likes | 55 | 270 |
| Average comments | 8 | 9 |
| Posts per week | 0.31 | 0.89 |
Median values from 107 accounts in Denmark with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
RYE is a furniture brand based in Denmark on Instagram, with 22.5K followers.
RYE posts on Instagram as @rye_sleep.
RYE has 22,477 followers on Instagram (22.5K) as of Aug 11, 2026.
RYE's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers.
Posts by RYE average 55 likes and 8 comments.
RYE posts less than once a week on average.
RYE is registered as a business account on Instagram.
RYE is categorized as a furniture account in the InstME index, based on the profile's bio and Instagram category across 63 posts.
RYE's profile places the account in Denmark. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from RYE is estimated at $79 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
63
8
Avg Views
5,738
Posts / Week
0.31
Growth Score
5.6 / 100
Engagement
0.04%
