America's Farm and Home Store 🚜🌾 🛒 Shop online or find a store near you👇 📸 Share your moments with #RuralKing or tag us!
Outreach This Creator For FreeFollowers
62.6K
Following
4.4K
Total Posts
Engagement Rate
0.26%
Avg Likes
157
Avg Comments
Rural King is a Home & DIY brand based in United States. The account has built 62.6K followers on Instagram. Rural King has shared 1,757 posts to date, currently around 6 posts a week. Posts average 157 likes and 4 comments, an engagement rate of 0.26%.
Ruralking is a Home & DIY account on Instagram with 62.6K followers and 1,757 published posts.
Compared with 1,345 other Home & DIY accounts with 10K–100K followers in the InstME index, Ruralking's 0.26% engagement rate is below the median of 0.75%.
Comments arrive at about one per 40 likes, a sign of a healthy amount of conversation.
Video content from Ruralking draws about 1.4K views.
Recent posting activity averages about 6 posts per week.
Ruralking's audience-quality score is 82/100, with 15% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$220–$410
Based on 62.6K followers and a 0.26% engagement rate, a single sponsored post by Ruralking is worth an estimated $220–$410. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Ruralking | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.75% |
| Average likes | 157 | 200 |
| Average comments | 4 | 9 |
| Posts per week | 5.61 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ruralking | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.55% |
| Average likes | 157 | 132 |
| Average comments | 4 | 7 |
| Posts per week | 5.61 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 25, 2026
Rural King is a home & diy brand based in United States on Instagram, with 62.6K followers.
Rural King posts on Instagram as @ruralking.
Rural King has 62,566 followers on Instagram (62.6K) as of Mar 25, 2026.
Rural King's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Rural King average 157 likes and 4 comments.
Rural King posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 15% of Rural King's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Rural King is registered as a business account on Instagram.
Rural King is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,757 posts.
1,757
4
Avg Views
1,377
Posts / Week
5.61
Growth Score
5.2 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
2.82%
Rural King's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Rural King is estimated at $220 to $410. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
