#DragCon is the largest gathering of Drag Race queens and fans worldwide 👑💄
Followers
430.6K
Following
1.5K
Total Posts
Engagement Rate
0.24%
Avg Likes
1,005
Avg Comments
On Instagram, RuPaul's DragCon is a verified business account with an audience of 430.6K. The account has published 9,100 posts, currently around 84 posts a week. Typical posts draw 1,005 likes and 13 comments, putting engagement at 0.24%.
On Instagram, Rupaulsdragcon runs a business account that has published 9,100 posts and gathered 430.6K followers.
Typical engagement for Rupaulsdragcon runs to 1,005 likes and 13 comments a post, one interaction per 423 followers.
The like-to-comment split is roughly 77 to one, indicating an audience that mostly engages through likes.
Rupaulsdragcon keeps a posting cadence of about 84 posts per week, more than one per day.
Rupaulsdragcon follows only 1,501 accounts while being followed by 430.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,500–$2,800
Based on 430.6K followers and a 0.24% engagement rate, a single sponsored post by Rupaulsdragcon is worth an estimated $1,500–$2,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Rupaulsdragcon | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.25% |
| Average likes | 1,005 | 2,985 |
| Average comments | 13 | 73 |
| Posts per week | 84 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 11, 2026
RuPaul's DragCon is a verified Instagram brand on Instagram, with 430.6K followers.
RuPaul's DragCon posts on Instagram as @rupaulsdragcon.
RuPaul's DragCon has 430,642 followers on Instagram (430.6K) as of Jul 11, 2026.
RuPaul's DragCon's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers.
Posts by RuPaul's DragCon average 1,005 likes and 13 comments.
RuPaul's DragCon posts about 84 times per week on average.
RuPaul's DragCon is registered as a business account on Instagram and is verified.
Yes. RuPaul's DragCon carries the blue verified badge on Instagram.
A sponsored post from RuPaul's DragCon is estimated at $1,500 to $2,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
9,100
13
Posts / Week
84
Growth Score
4.8 / 100
Follower Ratio
286.9×
Engagement
0.3%
